WASSERBILLIG, Luxembourg — Pjur is celebrating a successful trip to China to meet with its partners for the first time since the onset of the COVID pandemic.
In mid-May, Sales Manager Marco Schneider and COO/CCO Ralph Ehses accompanied Founder and Managing Director Alexander Giebel on a one-week trip to discuss the latest developments in the Chinese market, as well as new product ideas with exclusive partner, Orange Adult.
“China is an important market for us, not only because of the sales figures, but also because of the developments within the erotic industry as it moves towards online trade and marketing," said Giebel. "With our local partner, we have shown we can successfully drive sales actions. The numbers speak for themselves. It was a complete success for both Orange Adult and pjur."
For pjur’s trip to China, Orange Adult organized a B2C sales event where new product ideas were presented to an audience of selected sellers and partners.
"All were met with great enthusiasm and anticipation," said a company rep. "Pjur fully meets the requirements of Chinese consumers with its planned products, which will enable us to continue to strengthen our market position."
Parts of the event were also broadcast live on Orange Adult’s social media channels, which reached over 52,000 viewers.
