LOS ANGELES — CLEAR and PASS are rebooting the Performer Subsidy Fund (PSF) through a branded merch program to provide financial support to adult performers by covering their testing costs.
Performers worldwide can contribute to the PSF by purchasing branded products from CLEAR's online merch store. All profits from every purchase go toward funding the PSF, which subsidizes testing for performers who need it.
The amounts donated for each product are clearly displayed, so supporters always know how much they are contributing to the PSF.
The initiative, a rep noted, aims “to inject some excitement into the industry and make testing more affordable to performers.”
Adult film producers originally started the PSF in 2012 to help performers afford regular testing — but the project lost momentum in recent years, a rep explained.
As a way to offer financial assistance to performers who need it most, CLEAR will post detailed monthly sales reports from the online store. These reports will include itemized cost and profits per item, as well as the total amount being donated to the PSF from the proceeds of its online sales. It will also include evidence of its donation to PASS on a monthly basis.
“By sharing this information openly, CLEAR aims to provide supporters peace of mind, knowing that all profits from the merch store go towards the PSF,” the rep explained.
CLEAR CEO Humberto Buniotto said, "We started giving away merch as prizes at our testing locations, and folks asked us if they could buy it. We wanted to do something impactful and give back to the community, so we decided to sell our stuff online and donate all the profits to PASS."
PASS Executive Director Ian O’Brien said, “We are thrilled with this new partnership to revive the PSF and help reduce costs for performers. CLEAR continues to demonstrate their commitment to improving our community. Through this collaboration, we will have a new financial model for helping to increase access to performer health and safety.”
For more information, visit PASSCertified.org.
