LONDON — Love Not War has teamed up with independent creative agency DUDE:London, an independent creative agency, to unveil a "Break Up With Your Showerhead" campaign in recognition of World Environment Day on Monday.
The British pleasure brand aims not only to raise awareness about the environmental impact of water wastage, but also to show people that there are more sustainable masturbation methods available.
“According to research, 22.9% of women admit to masturbating with their showerhead,” a rep stated. “While it’s clearly a popular location for self-love, it also leads to the estimated waste of around 121 Olympic-sized swimming pools’ worth of water each year. Love Not War, famous for creating the world’s first range of luxury, eco-friendly sex toys out of recycled aluminum cans, believes that’s an overlooked problem with an easy fix.”
The campaign, directed by award-winning Argentinian director Miguel Usandivaras, features a series of lighthearted videos “with a heartfelt but humorous approach, shining a light on the untold side of the shower masturbation story,” the rep added.
Will Ranscombe, CEO and co-founder of Love Not War, said, “When it comes to sex, we know that wetter is better. It’s better for us anyway, but perhaps not when it comes to our planet. Our primary focus is on pleasure — but orgasms shouldn’t cost the Earth. We want to encourage people to ‘Break Up With Your Showerhead,’ and switch to more sustainable options for self-love.”
Green practices, Ranscombe added, have always been right at the very core of Love Not War’s business model, with everything the company does viewed through a lens of sustainability.
DUDE:London creative Vic D’Andrea added, “This is the sort of project we are all about: a great message, a great product and a great chance to really let loose and have fun — all for a great cause. We're so proud to have created something that stands out from the usual sex toy advertising, but that really highlights Love Not War's environmental ethos.”
To learn more about Love Not War and the “Break up with Your Showerhead” campaign, click here.
