LOS ANGELES — Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.
According to a rep, the campaign is a response to the recent WNBA controversy, wherein a crypto meme group called Green Dildo Coin threw sex toys onto the court.
The Green Dildo Coin campaign features The Championship Fin vibrator, which is priced at $100. The vibrator is inspired by WNBA championship rings; 100% of profits benefit the Angel C. Reese Foundation, which funds equal opportunities for women in sports; donors will receive shareable social tiles, and for the campaign, Dame has acquired all Green Dildo Coin search ads to replace toxicity with empowerment.
"Female-founded sexual wellness brand Dame Products, in partnership with global creative agency Stereo Creative, refuses to let trolls define the narrative," said a rep. "Today, they’re reclaiming it with the launch of The Green Dildo Coin campaign — a bold, cheeky and intentional act of resistance that transforms misogyny into empowerment."
For more information, visit Dame.com.
