CERRITOS, Calif. — Sportsheets and Lion’s Den are working together to promote intimacy and sexual wellness, through a series of digital billboards around Las Vegas.
The digital billboards will feature lifestyle photography from the Sportsheets Saffron Collection, and pair the company’s slogan, “Keeping Couples Connected,” with Lion’s Den’s signature “Pleasure. Passion. Romance.”
“With a shared goal of embracing intimacy, pleasure and connection amongst partners and supporting sexual exploration of individuals everywhere, Sportsheets is excited at the opportunity to partner with Lion’s Den for their first step into billboard advertisements,” said a rep.
Sportsheets Marketing Coordinator Nathan Hammerle explained that the company’s primary goal for the last 30 years has been “providing education and products that enhance intimate moments for people throughout their sexual journeys.”
“We are beyond excited to partner with Lion’s Den in a way that will create a more direct connection with our customers,” Hammerle added. “Our missions are aligned, and we believe in the service and education provided in Lion’s Den stores, giving us full confidence in the success of this new marketing format.”
Lion’s Den’s Director of Marketing Pete Potenzini added that the retailer “has had a long and productive relationship with Sportsheets — a relationship that continues to evolve as both companies grow to meet the expectations of an ever-changing customer base. We are so excited to work closely together and explore new initiatives that support our shared goals.”
The new billboard advertisements will run from mid April through mid May.
For more partnership inquiries, email nathan@sportsheets.com. For more information, visit Sportsheets.
