GARDEN CITY, N.J. — Blush has introduced its new Brand Ambassador program and added three new company representatives to its team.
The new brand ambassadors are Carolina Bastida, covering Southern California east of Los Angeles; Kathi Pepper, covering Mississippi, Alabama and Pensacola, Fla.; and Julia Westgate, covering Detroit and Toledo, Ohio. The Brand Ambassador program is led by industry vet CeeCee Peters.
"These Blush Brand Ambassadors are tasked with visiting stores to provide training, merchandising assistance, product information and customer support for functions and events," said a rep. "This means that, more than ever, Blush customers will have the opportunity to learn about the brand firsthand by interacting with new products, asking questions face to face, and sharing direct feedback with their Blush representative."
Blush Sales Manager Nancy Cosimini enthused about the new program.
"Our business partners are very important to us, and we want to grow those partnerships with strategic support," she said. "With a larger team and more feet on the street, not only are we able to share more information about Blush products, but we are also able to learn more about the needs of our customers."
Peters brings over 20 years of adult wholesale distribution experience to the team lead position. Bastida began her industry career working in adult retail, which led her to work as a brand ambassador for a popular lubricant company. Pepper joins Blush with more than 27 years of industry experience, ranging from developing a home party company to opening and running two adult retail outlets, including a brick-and-mortar shop. Westgate joins Blush with experience in adult retail operations and business ownership.
For more information, visit Blush online.
