Besharam Partners with Lovense for Public Play Challenge

NEW DELHI — Besharam has partnered with Lovense for its Public Play challenge.

The challenge began in Delhi with a Besharam influencer wearing a Lovense device.

“Her friend controlled the device app, playing with intensities and vibrations at unexpected moments,” said a rep, referencing the filmed challenge. “The onlookers on the street look perplexed, amused, and curious, unable to fathom the faint vibrating sounds, the naughty looks and the sudden change of her expressions.”

“To encourage more mainstream conversations around discreet public play, we selected four participants from different cities in India to carry ahead the baton,” added the rep. “Besharam continues to break the barriers and rise from frontiers — one interactive step at a time — aiming to normalize pleasure for every Indian household, big or small, and every Indian, irrespective of gender, age, identity, sexuality or community.”

The challenge has also reached Mumbai, and will continue in three additional Indian cities.

View the Public Play challenge video here.

For more information, visit Besharam online and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Expands Pleasure Product Collection

Cliterature has expanded its collection of pleasure products.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

ProDx Health Launches 'Priority Club' Expedited Testing Program

ProDx Health has launched its new Priority Club expedited testing program.

Show More