Besharam Partners with Lovense for Public Play Challenge

NEW DELHI — Besharam has partnered with Lovense for its Public Play challenge.

The challenge began in Delhi with a Besharam influencer wearing a Lovense device.

“Her friend controlled the device app, playing with intensities and vibrations at unexpected moments,” said a rep, referencing the filmed challenge. “The onlookers on the street look perplexed, amused, and curious, unable to fathom the faint vibrating sounds, the naughty looks and the sudden change of her expressions.”

“To encourage more mainstream conversations around discreet public play, we selected four participants from different cities in India to carry ahead the baton,” added the rep. “Besharam continues to break the barriers and rise from frontiers — one interactive step at a time — aiming to normalize pleasure for every Indian household, big or small, and every Indian, irrespective of gender, age, identity, sexuality or community.”

The challenge has also reached Mumbai, and will continue in three additional Indian cities.

View the Public Play challenge video here.

For more information, visit Besharam online and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Show More