Besharam Partners with Lovense for Public Play Challenge

NEW DELHI — Besharam has partnered with Lovense for its Public Play challenge.

The challenge began in Delhi with a Besharam influencer wearing a Lovense device.

“Her friend controlled the device app, playing with intensities and vibrations at unexpected moments,” said a rep, referencing the filmed challenge. “The onlookers on the street look perplexed, amused, and curious, unable to fathom the faint vibrating sounds, the naughty looks and the sudden change of her expressions.”

“To encourage more mainstream conversations around discreet public play, we selected four participants from different cities in India to carry ahead the baton,” added the rep. “Besharam continues to break the barriers and rise from frontiers — one interactive step at a time — aiming to normalize pleasure for every Indian household, big or small, and every Indian, irrespective of gender, age, identity, sexuality or community.”

The challenge has also reached Mumbai, and will continue in three additional Indian cities.

View the Public Play challenge video here.

For more information, visit Besharam online and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Show More