NORTH HOLLYWOOD, Calif. — Doc Johnson is partnering with Lion’s Den for a series of billboards across Las Vegas featuring its newest line of vibrators, Ritual.
Ritual debuted at ANME in July 2022 and was officially released in December.
Comprised of six soft-silicone vibrators — Chi, Euphoria, Sol, Zen, Aura and Dream — the line “posits that sexual pleasure should be a priority in everybody’s daily self-care routine,” said a rep.
With nearly 50 stores nationwide and a deep history with Doc Johnson, Lion’s Den is “the ideal partner for the promotion,” the rep added.
Lion’s Den Director of Marketing Pete Potenzini said, “At Lion’s Den we know that sexual health is as much a part of self-care as working out, dieting or any other wellness regimen. We love that Doc is emphasizing the mental as well as the physical and emotional health benefits that come from exploring one’s sexuality.”
Senior Buyer Danny Gibson added, “We knew the airy silicone feel of this line would be both well-received by and an exciting new experience for many of our customers. They really are the epitome of affordable luxury, and they make a great addition to anyone’s pleasure trove.”
Ten of the collaborative billboards are already up, promoting both Ritual and Lion’s Den’s two Las Vegas stores. They are expected to stay up through March.
Doc Johnson Sales Manager Kerin DeFrancis enthused, “I’m thrilled to be partnering with Lion’s Den on these billboards. They understand what we wanted to do with Ritual and have committed to selling the whole line. By putting these billboards up, we’re confident people will be intrigued and turn to a Lion’s Den store to learn more.”
All six of the new Ritual items are available with displays and planograms through Doc Johnson sales representatives or by emailing sales@docjohnson.com.
