‘Girls Gone Wild’ to Broaden Brand With Food, Drinks, Dancing

SANTA MONICA, Calif. – The “Girls Gone Wild” concept is expanding to food and beverage.

XBiz learned Monday that Santa Monica, Calif.-based Mantra Entertainment signed a deal with Titan Bar Concepts to launch Girls Gone Wild Cantina and Dance Club in Las Vegas, New York, New Orleans and Miami.

Titan is injecting $30 million into the new restaurants scheduled to open in either late summer or early fall that will feature dance routines by waitresses and bartenders, as well as big screens for watching sports.

Mantra official Bill Horn said the company plans to expand further after the initial four, franchising even more restaurants. The deal with Titan was signed two months ago, and Mantra will receive a percentage of the revenues, he said.

Titan is likening the concept to Hooters: “The most fun spring break party that you could ever imagine,” without the nudity, said company officials, who are behind the 11-chain Coyote Ugly saloon, which inspired a 2000 movie.

Horn also told XBiz that MGM has purchased the rights to use the “Girls Gone Wild” videos as the theme of either a teen comedy or a reality movie, and Jive Records is planning to release a compilation CD of dance music under the “Girls Gone Wild” brand.

XBiz also learned Mantra is also entering the fashion apparel business, with a full line to be sold in “cool, hip, young” stores like Urban Outfitters, Horn said.

“We have been selling a trucker’s hat there for $18 that has sold really well,” he said. “The retail aspect of “Girls Gone Wild” was inspired by the success of the Hustler [chain].”

Mantra is owned by Joe Francis, the 31-year-old creator of the “Girls Gone Wild” videos, who has built it into a reported $100 million company. The company’s direct-to-consumer video series “Girls Gone Wild” has released 83 different titles and sold 4.5 million videos and DVDs in 2002.

While Francis tries to exploit the “Girls Gone Wild” franchise, he is also facing a slew of legal disputes, including a complaint by the Federal Trade Commission alleging that his company engaged in deceptive business practices by charging consumers for unordered videos.

He also faces criminal charges in Panama City Beach, Fla., for which he is currently out on $165,000 bail. Francis and some of his employees are charged with racketeering, obscenity and enticing underage girls to expose themselves and engage in sex acts during spring break last year. Francis has pleaded not guilty.

And just last month, Francis is being probed by Miami Beach police, who are investigating an allegation by a 21-year-old woman that he drugged and raped her in his hotel room in South Beach.

There are also several lawsuits filed by young women who were filmed for his videos, including one submitted by seven underage teenagers in connection with the Panama City Beach case.

Francis owns four homes – two in the Los Angeles area, as well as a Lake Tahoe, Nev., ski retreat and a 37,000-square-foot home in Mexico.

He got started on his production career after graduating USC, marketing such videos as “Banned From Television,” which featured TV bloopers and gaffes. That year, in 1997, he made $10 million from the show.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Scarlett Venom Performs 1st B/B/G for Reality Kings

Scarlett Venom performs her first B/B/G with James Angel and Ace Bigs in the latest Reality Kings scene, “Sharpening Her Skills.”

Best Kept Secret Store Owner Eric Wexler Passes Away

Eric Wexler, an industry veteran of over 40 years and owner of Best Kept Secret in Queens, New York, passed away on June 11 at the age of 74.

Honey Play Box Debuts 'Noctura' Thrusting Dildo

Honey Play Box has introduced its new app-enabled Noctura thrusting dildo.

Evil Angel Launches 'Iconic Angels,' Names Annette Schwarz Inaugural Performer

Evil Angel has launched its new Iconic Angels spotlight retrospective and named Annette Schwarz its inaugural performer.

Charlie Valentine Channels Vintage Seduction

There’s a certain softness to Charlie Valentine’s voice — like velvet over steel. She’s warm and easy to talk to, but there’s no mistaking the strength in her words. A Vegas native with glossy black hair and classic Bettie Page bangs, she gives off a timeless kind of cool: the kind of woman who rescues senior pets, meditates before every shoot and genuinely wants to know the story behind your antique furniture.

Electric Novelties Debuts New 'Blue Line' Stim Tool Collection

Electric Novelties has introduced its Blue Line collection of stimulation tools for men.

Brazzers Debuts New Series 'MILF Quest'

Cherie DeVille stars in the first episode of new Brazzers limited series, “MILF Quest.”

Anna Claire Clouds Stars in Latest From Ricky's Room

Reigning XMAs Female Performer of the Year Anna Claire Clouds stars in the latest release from Ricky's Room, titled "Cloudy With A Chance Of DP."

Samantha Sinz Makes Her WIFEY Debut

Creator Samantha Sinz stars with her husband Gus and Isiah Maxwell in the latest release from Vixen Media Group studio imprint WIFEY.

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Show More