Playboy, Lovers Stores Partner to Launch 'Playboy Pleasure' Brand

Playboy, Lovers Stores Partner to Launch 'Playboy Pleasure' Brand

LOS ANGELES — Playboy's new pleasure product and sexual wellness brand, Playboy Pleasure, is now available exclusively through PLBY Group-owned retailer Lovers Stores.

"We continue to see strong demand for Playboy products, and we are excited to expand into the sexual wellness category with the rollout of Playboy Pleasure beginning in our Lovers retail stores and online," said Ashley Kechter, PLBY Group president of global consumer products. "Looking ahead, we expect to expand into new categories as we leverage our talented in-house design team to realize the full potential of the iconic Playboy brand."

The company's 34-item For Everyone line of products includes thrusters, G-spot and rabbit vibrators, wands, kegel balls, cock rings, strokers, anal toys, prostate massagers, lubricants and sex toy cleaner. Each product sports the famous Playboy rabbit head design.

"Lovers is thrilled to partner with Playboy on their long-awaited, irreverent take on pleasure products, featuring imaginative innovation, a sleek and striking aesthetic, and inclusive features," said Jen May, Lovers vice president of marketing. "The Lovers mission is to inspire people to reach their greatest pleasure potential, which is well aligned with Playboy’s vision of ‘pleasure for all,’ so we’re excited to celebrate the pursuit of pleasure, together."

For more information, visit Playboy Pleasure online.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More