LOS ANGELES — Playboy's new pleasure product and sexual wellness brand, Playboy Pleasure, is now available exclusively through PLBY Group-owned retailer Lovers Stores.
"We continue to see strong demand for Playboy products, and we are excited to expand into the sexual wellness category with the rollout of Playboy Pleasure beginning in our Lovers retail stores and online," said Ashley Kechter, PLBY Group president of global consumer products. "Looking ahead, we expect to expand into new categories as we leverage our talented in-house design team to realize the full potential of the iconic Playboy brand."
The company's 34-item For Everyone line of products includes thrusters, G-spot and rabbit vibrators, wands, kegel balls, cock rings, strokers, anal toys, prostate massagers, lubricants and sex toy cleaner. Each product sports the famous Playboy rabbit head design.
"Lovers is thrilled to partner with Playboy on their long-awaited, irreverent take on pleasure products, featuring imaginative innovation, a sleek and striking aesthetic, and inclusive features," said Jen May, Lovers vice president of marketing. "The Lovers mission is to inspire people to reach their greatest pleasure potential, which is well aligned with Playboy’s vision of ‘pleasure for all,’ so we’re excited to celebrate the pursuit of pleasure, together."
For more information, visit Playboy Pleasure online.
