LONDON — Ann Summers has introduced the new The U vibrator, a device that's designed “to cradle rather than penetrate.”
The veteran retailer — which also offers its own brand of pleasure products, including its Rampant Rabbit that gained prominence in the 1990s — told the U.K.’s Metro newspaper that The U has been several years in the making.
“It has a unique patent-pending design that’s shaped to cradle rather than penetrate, and unique technology to layer pleasure and build an intense orgasm experience,” the rep said, adding that some customers “prefer non-penetrative toys, and the innovation of The U will really change the offering for them.”
The U, Metro reported, “is pressed against the entire vulva area with arms that sit along the inside of it and a ‘clitoral cushion.. The new device offers up a ‘layered orgasm,’ which according to its description in The U ‘explorer manual’ is ‘not rushed’ and can be much more intense and satisfying by letting the sensations slowly build.”
Ann Summers’ designers, the rep added, “take design direction and ideas from all sorts of sources, from inspirational shopping, trend forecasting, previous sales data, and input from our supplier base, especially from the internal/motor aspect.”
Recently, the company has also been consulting with gynecologists to better research products designed for vulva-havers’ anatomies, leading to the introduction of the MyViv line.
For more information about The U, visit AnnSummers.
