NAPA, Calif. — Vibratex, the exclusive North American distributor of Magic Wand products, has unveiled its new #truemagicwand campaign promoting the line of personal massagers.
The campaign will be featured across all of the brand's social media and marketing collateral, with the TrueMagicWand.com domain redirecting to the Magic Wand website.
The #truemagicwand branding is "a tool by which retailers, distributors and consumers can connect with Magic Wand’s iconic status and authenticity," said a rep. As part of the campaign, Magic Wand products will feature new colors and packaging.
Vibratex CEO Ken Herskovitz enthused about the campaign.
"Just as the Magic Wand brand is much more than a collection of products, #truemagicwand is much more than a tagline," he said. "It’s something that reflects the weight of what it means to be the one that started it all."
Magic Wand will introduce a series of resources for retailers centered on the campaign, including banners and social media graphics.
For more information, visit TrueMagicWand.
