Pjur to Unveil New Brand Image, Product Range at eroFame

Pjur to Unveil New Brand Image, Product Range at eroFame

HANOVER, Germany — Personal lubricant manufacturer Pjur will debut its new brand image for the first time in person, next month at eroFame.

Company representatives will be on hand at booth 26 from Oct. 5-7 to show off the new company logo, color palette and Pjur's new slogan, "Feel the Real."

Founder and CEO Alexander Giebel explained the reason behind the rebranding.

"Our brand has developed beyond recognition — and so have the international markets. It was time for us to reinforce the brand’s core and its values, and adapt the brand’s visual look and brand communication to ensure it is fit for the future," he said. "The focus is on meaning, clear values, recognition and differentiation. This will enable us to strengthen our position on the market for our partners and the consumers."

The company will also be unveiling a new product range featuring the updated branding. 

"A new product range from Pjur will be an additional highlight at the stand," said a rep. "It already has all the elements of the brand refresh, making it a great example of the brand’s new direction. But it’s not just the design that makes the new product range so different from previous Pjur products. eroFame visitors will find out exactly what that means as an exclusive at the trade fair."

For more information, visit Pjur online and follow the company on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Lightning Star World Debuts Aubrey Kate Stroker, Dildo

Pleasure brand Lightning Star World has introduced its new Aubrey Kate Collection.

Show More