HANOVER, Germany — Personal lubricant manufacturer Pjur will debut its new brand image for the first time in person, next month at eroFame.
Company representatives will be on hand at booth 26 from Oct. 5-7 to show off the new company logo, color palette and Pjur's new slogan, "Feel the Real."
Founder and CEO Alexander Giebel explained the reason behind the rebranding.
"Our brand has developed beyond recognition — and so have the international markets. It was time for us to reinforce the brand’s core and its values, and adapt the brand’s visual look and brand communication to ensure it is fit for the future," he said. "The focus is on meaning, clear values, recognition and differentiation. This will enable us to strengthen our position on the market for our partners and the consumers."
The company will also be unveiling a new product range featuring the updated branding.
"A new product range from Pjur will be an additional highlight at the stand," said a rep. "It already has all the elements of the brand refresh, making it a great example of the brand’s new direction. But it’s not just the design that makes the new product range so different from previous Pjur products. eroFame visitors will find out exactly what that means as an exclusive at the trade fair."
For more information, visit Pjur online and follow the company on Twitter.
