Pjur Certified as Medical Devices Manufacturer Under New EU Regulation

Pjur Certified as Medical Devices Manufacturer Under New EU Regulation

WASSERBILLIG, Luxembourg — Personal lubricant manufacturer Pjur has been certified as a medical device manufacturer under the new Medical Device Regulation (MDR) in the European Union.

To continue marketing their products as "personal lubricants," manufacturers must be certified as medical device manufacturers by May 2024, the end of the transition period. Pjur completed its first MDR audit last month, and its products are now classified as Class IIb medical devices in accordance with the rule.

"Since the MDR came into effect in 2017, we have continuously worked to implement it in our company," said Pjur CEO Alexander Geibel. "We don’t make any compromises when it comes to the quality and safety of our products. We are proud to be one of the first manufacturers of personal lubricants to go through the process to obtain MDR certification. I’d like to thank our employees, whose outstanding work made it possible for us to gain the certification."

In accordance with the new regulation, Pjur has trained several employees as "medical product advisors." 

These advisors "tell specialist retailers and their customers, the users, about medical products and instruct them in how to use them properly, acting as an interface between customers and manufacturers," said a rep. "To give both business partners and customers the best possible advice, 'medical product advisors' must continually keep themselves up to date about the medical products concerned."

Geibel discussed the benefits of MDR certification.

"With the new MDR, we now not only have new obligations, but also more opportunities," he said. "Training our teams to become comprehensively trained Pjur specialist advisors guarantees that our products will be sold safely in line with the regulations. This means we will have great communication in place at eroFame, which takes place at the start of October in Hanover."

For more information, visit Pjur online and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Brings Back 'Baby' Bullet Vibe Collection

Full Circle has re-released its Baby collection of three bullet vibrators.

Odin Debuts 'Besties' Dildo Collection

Odin Novelties has debuted its new Besties collection of silicone dildos.

Sustory Introduces 'Lennox' Vibrating Anal Beads

Pleasure brand Sustory has introduced Lennox, its new progressive vibrating anal bead system.

Odin Introduces 'Kink Mechs Turret' Sex Machine

Odin Novelties has debuted its new Kink Mechs Turret sex machine.

Hismith Introduces 'Max 200W' Sex Machine

Pleasure brand Hismith has debuted its new Max 200W sex machine.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new harness sets to its Bad Kitty collection of fetish accessories.

Liberator Introduces 'Luxe Faux-Fur' Throw Collection From 'Fascinator' Line

Liberator has introduced its Luxe Faux-Fur throw blanket collection as part of its Fascinator line.

XR Brands Debuts 'Jock Premium' Squirting Dildos Collection

XR Brands has introduced its Jock Premium collection of squirting, silicone dildos.

Kaotik Labs, Dildos Assorted Ink Distro Deal

Svakom’s male-focused sextech sister brand, Kaotik Labs, has signed a deal with Dildos Assorted (DA) for exclusive online distribution.

Calvista Now Shipping Tenga Products and 'Iroha' Line

Calvista has signed an Australian and New Zealand distribution deal for Tenga and its Iroha product line.

Show More