Pjur Certified as Medical Devices Manufacturer Under New EU Regulation

Pjur Certified as Medical Devices Manufacturer Under New EU Regulation

WASSERBILLIG, Luxembourg — Personal lubricant manufacturer Pjur has been certified as a medical device manufacturer under the new Medical Device Regulation (MDR) in the European Union.

To continue marketing their products as "personal lubricants," manufacturers must be certified as medical device manufacturers by May 2024, the end of the transition period. Pjur completed its first MDR audit last month, and its products are now classified as Class IIb medical devices in accordance with the rule.

"Since the MDR came into effect in 2017, we have continuously worked to implement it in our company," said Pjur CEO Alexander Geibel. "We don’t make any compromises when it comes to the quality and safety of our products. We are proud to be one of the first manufacturers of personal lubricants to go through the process to obtain MDR certification. I’d like to thank our employees, whose outstanding work made it possible for us to gain the certification."

In accordance with the new regulation, Pjur has trained several employees as "medical product advisors." 

These advisors "tell specialist retailers and their customers, the users, about medical products and instruct them in how to use them properly, acting as an interface between customers and manufacturers," said a rep. "To give both business partners and customers the best possible advice, 'medical product advisors' must continually keep themselves up to date about the medical products concerned."

Geibel discussed the benefits of MDR certification.

"With the new MDR, we now not only have new obligations, but also more opportunities," he said. "Training our teams to become comprehensively trained Pjur specialist advisors guarantees that our products will be sold safely in line with the regulations. This means we will have great communication in place at eroFame, which takes place at the start of October in Hanover."

For more information, visit Pjur online and follow the company on Twitter.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Male Power Featured on 'Saturday Night Live'

Male Power was featured in the season finale of “Saturday Night Live.”

COTR Acquires 'Le Wand,' 'b-Vibe' and 'The Cowgirl' Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Kheper Releases Flavored 'All Dicks,' 'All Chicks' Lollipops

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Show More