POMPANO BEACH, Fla. — Swiss Navy is celebrating September as Sexual Health Awareness Month and highlighting this year's theme of "Let’s Talk Pleasure," which is meant to recognize "the role of sexual pleasure in overall sexual health."
"September is usually when our sales see a significant rise every year and we knew the cause had to be something more than just children returning to school,” said Briana Watkins, VP of sales and marketing for Swiss Navy parent company M.D. Science Lab. “With a visible increase in interest in intimate well-being and the celebration of September as Sexual Health Awareness Month since 2010, it’s looking like our annual September spike in sales may be something more.”
The rep noted that "The American Sexual Health Association (ASHA) believes pleasure is a critical part of sexual health and rights, and advocates using September as an opportunity to evaluate your level of sexual health awareness and fill in any information gaps."
ASHA defines sexual health as "the ability to embrace and enjoy our sexuality throughout our lives."
Swiss Navy says it has increased its production schedule ahead of the anticipated sales surge.
"It’s important to the entire Swiss Navy team that September be a major success for their customers and for the celebration of Sexual Health Awareness Month," the rep said.
Click here for additional details about the World Association for Sexual Health.
For more information, visit SwissNavy.com and follow the company on Twitter.
