DALLAS — Sliquid has introduced its Sparkle Pride-edition personal lubricant, with a portion of the proceeds to be donated to several LGBTQ+ charities.
Sparkle made its debut in July at ANME. "While the lubricant itself does not contain glittery flakes or shiny particles, Sparkle gets its fun name from the unique purpose behind the product," said a rep.
A portion of proceeds from the sale of Sparkle will go to a pair of Texas nonprofits serving the local LGBTQ+ community: Resource Center and Legacy Cares
"The decision to donate a portion of the proceeds of this Pride-edition lubricant to two local organizations was the easiest part of this project," said VP of Marketing Erik Vasquez. "As a member of the Dallas LGBTQ+ community for over two decades, I know these two organizations very well, and have always been an advocate and champion of the work they do for a community that is near and dear to my heart."
Established in 1983 at the height of the AIDS epidemic, a rep noted, Resource Center pursues societal equity by offering resources designed to affirm the LGBTQIA+ community, improve health and wellness, strengthen families and communities and provide transformative education and advocacy.
For over 25 years, Legacy Cares, formerly Legacy Counseling Center, has been providing quality mental healthcare, substance abuse treatment and special-care housing services for people with HIV and AIDS.
Though Pride-themed, Sparkle will be available year-round.
"We are proud to say that, at any given time, roughly half of our workforce identify as LGBTQ+," said Sliquid founder and CEO Dean Elliott. "Diversity and inclusivity are the bare minimum a company can do. Without action, both are merely performative; so when the marketing team pitched me the idea of this Pride-edition product and its fundraising purpose, it made me proud to have a team that uses their creative gifts to help Sliquid give back to the community."
Sparkle is available in both 2-ounce and 4.2-ounce bottles.
For more information, contact a preferred sales rep, visit Sliquid.com and follow the company on Twitter.
