LOS ANGELES — Ad network Etology has introduced a number of new features available to its advertising clients, including a new real-time bidding system.
According to a rep, Etology is becoming "a self-serve ad network" where, rather than hiring Etology to provide ad traffic, "clients can choose their ad spots from publishers on the network."
This includes "access to email marketing campaigns, members area traffic and other traffic channels not usually available via self-serve platforms," the rep added.
While other networks offer similar services, the rep said, "what sets Etology apart are the decades of expertise earned from working with so many top-tier clients while helping each to succeed."
"Etology bridges that knowledge gap for our clients between starting out as a new advertiser and becoming a savvy marketer able to get maximum value from the traffic you buy and the tracking tools we provide," noted founder and CEO Bako Kaye. "Our fully customizable self-serve ad network is as simple as you need it to be, and as deep as you want it to be. That way you can earn more money from each media buy you make, and also gather the information you need to make your next ad buy even more profitable than your previous ones."
For more information, visit Etology.com and follow the company on Twitter.
