Alex Lecomte to Succeed Lauren MacEwen as 7Veils CEO

Alex Lecomte to Succeed Lauren MacEwen as 7Veils CEO

LOS ANGELES — Lauren MacEwen has stepped down as CEO of 7Veils social media marketing agency and will be succeeded in the position by Alex Lecomte, the current director of sales.

In April 2010, when social media marketing was still considered "a nascent field by many brands in the adult industry," noted a rep, "7Veils launched as a consulting service capable of providing a wide-ranging set of strategies aimed at expanding the reach of its clients while improving two-way communication with existing and potential customers across a variety of platforms including: Twitter, Instagram, Reddit, Facebook and many others."

From the company's inception, the rep said, MacEwen "brought a level of focus and energy that helped to inform and excite executives throughout adult as they began entering the social media marketing age."

Over the years, the rep added, MacEwen and 7Veils have become known for "serving as a panelist and speaker at many trade show seminars, publishing innovative white paper analysis of social media trends and marketing techniques, answering countless questions and developing strategies that quickly advanced client brands to a position of prominence." 

MacEwen will transition to an entirely new career as a horse ranch owner and breeder.

"Launching and building 7Veils from scratch into a company that earned the respect of so many in the industry has been one of the great joys of my life," MacEwen said. "More than that, getting to know so many wonderful people in this industry and building friendships that will always endure has made my journey from the very first time I showed up to a conference knowing no one, until my last day at 7Veils, more fulfilling than I would ever have imagined. I’m excited about my new ventures, but I’m also sure I’ll still be around to see all of you as often as I can and I will be rooting for all of you to continue succeeding together."

According to new CEO Lecomte, the agency is now "at a very different place than it was when Lauren started it.”

"I know everyone here is very thankful for the exemplary years of leadership and hard work that Lauren put into building our capabilities on a technological and interpersonal level," Lecomte continued. "Now, we will do our best to continue our growth and to harness the momentum we have into a forward-thinking set of standards that allow our clients to establish better coverage of everything their social media presence is intended to accomplish: bringing in new fans, converting those fans into customers and providing the kind of support that enhances the long-term retention of consumers who like the company they support as much as they enjoy the products and services they purchase from them."

Find 7Veils online and on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sara Jay, Dan Leal to Sponsor XBIZ Amsterdam Kick-Off Event

Sara Jay’s Wyde Syde Productions and Porno Dan Leal’s Market64 will co-sponsor the Bottoms Up Day Drinking kick-off event for XBIZ Amsterdam 2025 at Excalibur Café on Sept. 2, from 2-4 p.m. (CET).

AEBN Publishes Report on DP Trends

AEBN has published a report on DP and extreme penetration categories from its straight and gay theaters.

Free Speech Coalition Appoints Megan Stokes to Board of Directors

The Free Speech Coalition (FSC) announced today that it has appointed Megan Stokes to its Board of Directors.

FansRevenue Acquires DivaTraffic

FansRevenue has acquired web traffic service DivaTraffic.

AEBN Announces Peter Green as Top Male Boy/Girl Performer for Summer 2025

AEBN has revealed its top 10 male Boy/Girl performers for summer 2025, with Peter Green landing atop the leaderboard.

Spicey AI Relaunches Site, Debuts $Spicey Tokens

Interactive voice chat platform Spicey AI has relaunched its website and introduced $Spicey tokens.

FSC: Missouri Age Verification Rule Will Not Take Effect August 30

The Free Speech Coalition (FSC) announced that Missouri's proposed age verification legislation will not take effect on August 30, as it had originally estimated.

Little Caprice, Marcello Bravo to Co-Host 2025 XMA Europa Awards

XBIZ is pleased to announce that husband-and-wife duo Little Caprice and Marcello Bravo will co-host adult’s biggest night in Europe: the 2025 XMA Europa Awards on Sept. 4, in the epic climax to XBIZ’s fall events series.

Germany Will Block Payments to AV-Noncompliant Adult Sites as of Dec. 1

Starting Dec. 1, Germany will implement new rules prohibiting financial institutions from providing payment services to adult sites deemed to have inadequate age verification systems and making it easier for the government to target websites mirroring the content of such sites.

Jerkmate Joins Pineapple Support as Partner-Level Sponsor

Jerkmate has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More