NAPA, Calif. — Vibratex, the exclusive North American distributor of the Magic Wand brand, has begun shipping the full line with freshly updated packaging that features new branding and accent colors.
The packaging refresh was catalyzed by the debut of the company's new Magic Wand Mini, according to a rep.
"In developing Magic Wand’s new branding, each wand was assigned a signature accent color — a personalized shade intended to complement each item’s essence and character," a rep said. "This resulted in: the Magic Wand Original with ruby, a vibrant red; the Magic Wand Plus with iolite, a deep royal purple; the Magic Wand Rechargeable with amethyst, a bright sunny grape; and the Magic Wand Mini with spinel, a super-hot pink."
Vibratex is currently shipping the Magic Wand Plus, the Magic Wand Rechargeable and the Magic Wand Mini in the new packaging. Updated Magic Wand Original packaging will be shipping shortly.
“Updating such an iconic brand’s appearance can be challenging, but I believe our team created a look that evolves the brand rather than reinvents it,” Vibratex CEO Ken Herskovitz said. “The new packaging completes the rebrand and we’re all thrilled to see them hitting shelves. You may continue to see a mix of current packaging and new as existing stock sells through, but rest assured the full transition is underway."
Find Magic Wand online and on Twitter; for more information, contact Vibratex Director of Business Development Eddie Romero at eddie@vibratex.com.
