GARDEN CITY, N.Y. — Blush has announced a strategic rebrand that includes dropping "Novelties" from its brand name and expanding the company's education, innovation and inclusion initiatives.
"With a new, powerful mission statement and updated branding, Blush is setting a new standard for the way companies incorporate sexual wellness into their marketing and business practices," noted a rep.
"The first step in Blush’s rebranding was a name change. Previously known as 'Blush Novelties,' the company has been doing business as 'Blush' to reflect an important shift in the adult industry," the rep continued. "No longer considered 'for novelty use only,' pleasure and intimacy products are more mainstream than ever with consumers and retailers seeing them as essential self-care tools."
CEO Verna Meng noted that Blush "recognizes the value of sexual wellness products in a healthy and happy lifestyle."
"We create the highest-quality products, and our consumer’s safety and well-being are a top priority. These products truly are self-care tools, and at Blush, we have outgrown the 'novelties' element that was once a part of our branding," said Meng. "We create vibrators, massagers, C-rings and more; these are wellness products that serve a need."
The company recently unveiled its Blush U Retail Education Initiative and Sexual Wellness Training Program, featuring live and prerecorded events hosted by resident content creator and sex educator Tawney Seren.
“Education is especially important to normalize conversations about pleasure,” Sales Manager Nancy Cosimini said. “We can break down barriers, destigmatize sexuality and make it easier for customers to find value in our products right away. Our new mission statement makes our commitment clear: Blush is a sexual health brand committed to pursuing pleasure with innovation, education and inclusivity. Our mission is to enhance intimacy with thoughtful products designed to celebrate all bodies.”
Visit Blush online and find the company's social media links here.
