PENNSAUKEN, N.J. — Williams Trading Co. is rolling out its annual "Christmas in July" sales event offering brick-and-mortar retailers a 5% discount on their entire invoice from Friday at 2 p.m. (EDT) through Wednesday, July 27 at 12 p.m. (EDT).
The flash sale applies to over 17,000 items that WTC carries. All brick-and-mortar dealers with an account in good standing are eligible to participate. The 5% discount will be deducted from the invoice total.
“Historically, the ‘Christmas in July’ event has always done amazingly well, and this will be the first one since the COVID shutdown in 2020,” said Scott D, director of sales and marketing. “Our customers’ responses were outstanding in the past, loving the opportunity to be able to save on everything in our warehouse, so we decided to bring it back this year. This sale is perfect for retailers to take advantage of the savings and stock up for the holidays.”
Quantities will be fulfilled at the discretion of WTC and back orders will not be available.
For more information, contact a preferred sales representative at 800-423-8587 or visit WTC online; for drop shipment and ecommerce support, click here.
