CERRITOS, Calif. — Sportsheets has partnered with retail chain Romantix for a Pride Month campaign titled "Connect in All Colors."
"Sportsheets is kicking off Pride by celebrating love in all forms and acknowledging the beauty in everyone," a rep said. "The campaign focuses on connecting in all colors, with a belief that there’s nothing sexier than fundamentally feeling comfortable in your own skin. Customers can enjoy toys in every color across the spectrum of gender and sexuality, so they can feel seen, heard and affirmed in every aspect of their intimate life."
The campaign includes a window takeover of the Romantix location in Long Beach, California, as well as Pride parade street teams across the U.S. over the summer months.
"We’ve created a strategic partnership with Romantix to help us execute our ‘Connect In All Colors’ campaign this year,” said Sportsheets' senior brand marketing manager, Kelly Sofferman.
Sofferman also noted the retail chain's impressive reach, and added, "It’s a perfect collaboration because their values align so well with ours."
For additional details on upcoming releases, contact a preferred sales rep or email sales@sportsheets.com.
