LONDON — Love Not War has been awarded the Green Product Award, the brand’s third such accolade this year.
“In just one year of production, British, eco-friendly sex toy brand Love Not War has raked up a repertoire of award wins including a Gold iF Award, a Red Dot Award and now, the ‘Oscar’ of the eco-conscious world, a Green Product Award,” said a rep.
Launched in April 2021, Love Not War markets a range of “eco-conscious vibrators” using aluminium drink cans and converting them in to luxury sex toys.
“Four recycled soda cans provide enough aluminum to manufacture one Love Not War toy,” the rep noted.
According to Love Not War, its latest product release, The Maya, is “made up of 99% recycled aluminum and it only requires three coke cans to produce."
One recycled daily newspaper, the rep added, “is enough to make the cardboard packaging and inserts for two Love Not War units.”
Co-Founder and CEO Will Ranscombe explained that “when we first launched Love Not War, we made it our mission to become the most sustainable adult toy brand on the market.”
“To receive this Green Product Award, and just after Earth Day, is a massive achievement for us as a brand and a great testament to our efforts,” Ranscombe added. “We are incredibly proud of the entire Love Not War range and everything we have been able to achieve in such one year.”
Co-Founder and Chief Designer Rob Scott said, “Being recognized at all is a huge achievement, but to win is a great honor. We are amongst some incredible companies that have sustainability at their heart, and that we at Love Not War take huge inspiration from.”
“A big part of our product design is the detachable heads feature which enables our consumers to use just one rechargeable battery base with all of our interchangeable vibrator heads,” Scott continued. “This allows them to have multiple products in one, a game changer for the sex toy industry. Sex toys are difficult to repair if they break and if you want a new sensation you typically have to purchase a whole new toy, which means a whole new battery too. We’ve solved both of these problems, which is a real win for the planet and winning a Green Product award backs this up.”
The international Green Product Award has distinguished leaders in sustainability, innovation and design since it was first launched in 2013. The award initiative is aimed at all projects on the market from start-ups through to established companies with the award raising awareness of more than 7 million people a year via the Award Gallery, public voting, media channels, national and international partner publications, trade fairs and exhibitions.
For sales enquiries, email hello@l-n-w.com, or distributors info@giseleinternational.com and sales@entrenue.com.
For more about Love Not War, visit their website.
