NAPA, Calif. — Vibratex, the exclusive North American distributor of the Magic Wand brand, will host two contests, one consumer and one retail, to mark Magic Wand Day on May 20.
"Since its debut on May 20, 1968, millions of people from every walk of life have enjoyed the Magic Wand — and they’ve shared their love for its legendary power with others," a rep said. "From simply telling friends to creating artistic tributes, these gestures of appreciation have transformed a humble product into a symbol of pleasure and individuality."
"Magic Wand Day is an opportunity to celebrate the community that has made Magic Wand the most iconic, 'permanent' pleasure product in history," added the rep.
Consumers are invited to take part in the celebration through Vibratex’s #MagicWandInk giveaway on Twitter and Instagram to celebrate those individuals who have "opted to honor Magic Wand with an equally permanent expression of pleasure and joy: a Magic Wand tattoo."
"Friends and fans can send along images of their magical ink," the rep explained, for a chance to receive a Magic Wand of their choice by Thursday, May 19, 5 p.m. (PDT).
Find additional details here.
“Our goal is for Magic Wand Day to be a giant ‘thank you’ to everyone who supports and loves the brand,” explained Vibratex CEO Ken Herskovitz. “While the product itself is what brings the community together, it’s the community that keeps the product alive.”
On the retail side, Vibratex is giving away cash and products to the winners of the Magic Wand Day Display Contest.
"Further recognizing countless friends and fans who have shown their love with ink, this year’s display contest theme is 'Magic Wand Tattoos.' Vibratex has even printed temporary tattoos, designed by prominent artist Gentle Jaz, to apply and give to customers," noted the rep.
To participate, retailers are invited to set up their most creative Magic Wand Day display or online promotion and submit photos of the display by May 20. Click here to download Magic Wand Day resources; click here to order the temporary tattoos.
Vibratex will announce the winners on June 2; the first-place prize includes 24 Magic Wands (six of each SKU) for resale and $1,000 to be shared among store staff.
Second place includes 12 Magic Wands (three of each SKU) for resale and $750 to be shared among store staff; third place includes eight Magic Wands (two of each SKU) for resale and $500 to be shared among store staff.
Contact director of business development Eddie Romero at eddie@vibratex.com for additional details.
