Sportsheets Adds Tailored Style Guides to Reseller Support Hub

CERRITOS, Calif. — The Sportsheets Reseller Support (SRS) hub is now offering internally created style guides for brand-wide consistency and to offer additional information to customers’ marketing and creative teams.
Sportsheets "strives for creative consistency with a central location for all their customers to find the information they need for reselling or creating marketing assets," a rep said. "Each style guide offers a set of standards that are easy to follow. Each time a new collection or series of products is launched, an accompanying style guide that gives resellers all the information they will need to train staff, create digital assets, concept campaigns, product measurements and more."

The guides also include approved logos, typefaces, color palette and more.

"Style guides are a fantastic tool because they are essentially a one-stop-shop,” said brand marketing manager Kelly Sofferman. “If a store manager needs the measurements of a dildo, it’s there. If a graphic artist needs the pantone of the logo, it’s there. For companies who have short turn-around times or small teams, we can give them creative resources to work with immediately.

The April style guide covers both the Kits Collection and the Bow Tie Collection by Sincerely and offers digital assets as well as specific product descriptions and specs.

"Each style guide offers a set of standards that are easy to follow, like the 2022 LaCire Style Guide which was used to help to inspire the New York City’s Museum of Sex window display, 'Some Like It Hot,'" noted the rep. "They are ideal for customer’s creative or marketing teams to use to develop their own assets while staying true to the Sportsheets brand."

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