GARDEN CITY, N.Y. — Blush has unveiled BioTouch, a new natural rubber material described as having high tensile strength and tear resistance for long-lasting durability.
After winning the ETO 2020 “Excellence in Sustainability” award for its plant-based sex toy line Gaia, Blush “is once again on the cutting edge of eco-friendly innovation,” a rep noted.
Blush will be adding four new BioTouch toys to its Gaia line.
“Like all the materials Blush uses, BioTouch meets strict quality and safety requirements and is sturdy yet luxurious,” the rep continued.
The brand specializes in targeting eco-conscious shoppers seeking pleasure products with minimal impact on the environment.
“Non-petroleum-based products such as natural rubber are a far better choice than synthetic rubber or plastic,” the rep explained, noting that Blush sources its rubber “from sustainable and responsible farmers. Additionally, rubber trees can assist the environment by reducing carbon dioxide emissions from deforestation.”
Blush owners Eric Lee and Verna Meng shared that they are are as passionate about living eco-friendly lives as they are about creating high-quality pleasure products. The pair stated they spent years in pursuit of alternatives to traditional plastic materials so they could bring those passions together with products offered by Blush.
“We wanted to bring sustainability into the adult toy industry,” Blush CEO Verna Meng said. “When Gaia was created, there was nothing in the sex toy market that was made by sustainable material. Knowing how sexual wellness products have grown to play such an important role in a healthy lifestyle, we wanted to develop products that can make a difference beyond the bedroom, but also in our beautiful environment."
Blush Sales Manager Nancy Cosimini revealed that “it has been exciting to watch the demand and growth of the Gaia line. The wonderful thing about the Gaia line is that while being eco-friendly, they also have great performance and price points."
For more information, visit BlushLove.com.
