Lovehoney Partners With Besharam for Indian Market

Lovehoney Partners With Besharam for Indian Market

ATLANTA — Lovehoney has partnered with Besharam to bring its Fifty Shades of Grey product line to the Indian market.

"Resonating with the mission of Besharam in democratizing sex and pleasure, Lovehoney aims to bring sexual happiness and a fulfilling sex life available to one of the largest customer bases for adult toys," a rep said.

"Lovehoney, as a company, is the most perfect and real example of how an e-commerce business should be like, and as a brand, Lovehoney is the one-stop-shop where consumers come in search of the perfect orgasm," Besharam COO and co-founder Raj Arman said. "Besharam since its founding years has aspired to be the 'Lovehoney for Indians' in India and worldwide, with the same flair but an extra level of mischief and a dash of wittiness. The partnership with Lovehoney is everything that a perfect Bollywood movie should be about, brands that attract each other and a match made in heaven."

"We are more than excited to present the line of products from Lovehoney, primarily the Fifty Shades of Grey collection to India," Armani continued. "With its enormous appetite for fun, passion, pleasure and everything in-between, Indians have embraced the stories, movies and products from Fifty Shades and are asking for more. We are grateful for this and happily oblige."

Lovehoney Group VP of business development Simon Smith said the company is looking forward to "a long-term and successful partnership" with Besharam.

"We appreciate the team’s efforts and achievements to bring premium products to Indian customers and spread the mission of democratizing sexuality and pleasure," he added.

Find Lovehoney online and its products on ImBesharam.com; follow Besharam on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'Brain Hacker DX' Stroker

Pleasure brand Onahole has introduced its new Brain Hacker DX stroker.

Fanreal Debuts 'Real Skin Texture' Love Doll

Pleasure brand Fanreal has introduced its proprietary silicone Real Skin Texture love doll.

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Show More