ATLANTA — Lovehoney has partnered with Besharam to bring its Fifty Shades of Grey product line to the Indian market.
"Resonating with the mission of Besharam in democratizing sex and pleasure, Lovehoney aims to bring sexual happiness and a fulfilling sex life available to one of the largest customer bases for adult toys," a rep said.
"Lovehoney, as a company, is the most perfect and real example of how an e-commerce business should be like, and as a brand, Lovehoney is the one-stop-shop where consumers come in search of the perfect orgasm," Besharam COO and co-founder Raj Arman said. "Besharam since its founding years has aspired to be the 'Lovehoney for Indians' in India and worldwide, with the same flair but an extra level of mischief and a dash of wittiness. The partnership with Lovehoney is everything that a perfect Bollywood movie should be about, brands that attract each other and a match made in heaven."
"We are more than excited to present the line of products from Lovehoney, primarily the Fifty Shades of Grey collection to India," Armani continued. "With its enormous appetite for fun, passion, pleasure and everything in-between, Indians have embraced the stories, movies and products from Fifty Shades and are asking for more. We are grateful for this and happily oblige."
Lovehoney Group VP of business development Simon Smith said the company is looking forward to "a long-term and successful partnership" with Besharam.
"We appreciate the team’s efforts and achievements to bring premium products to Indian customers and spread the mission of democratizing sexuality and pleasure," he added.
Find Lovehoney online and its products on ImBesharam.com; follow Besharam on Twitter.
