Mashable Profiles Magic Wand's 'Pleasure as Art' Initiative

Mashable Profiles Magic Wand's 'Pleasure as Art' Initiative

NAPA, Calif. — Mashable recently profiled Magic Wand's "Pleasure as Art" initiative and the company's commissioned sculpture by Dafne Blade.

Mashable writer Anna Iovine referred to Blade's art piece as "not only stunning, but evocative of ‘Game of Thrones.’”

Vibratex is the sole North American distributor of the Magic Wand brand.

“The 'Pleasure as Art' contest called on creators to create ‘magic’ with 100 wands that were unsellable, like if they were damaged in transit or defective," Iovine wrote. "Vibratex believed the challenge would illustrate customers' broad and artistic love for the Magic Wand, according to its CEO Ken Herskovitz."

Herskovitz added, "As we reviewed the submissions, the varied interpretations of pleasure and intimacy made it clear that we’d underestimated the power of what we’d started."

The company intends to hold a formal reveal event featuring the final art piece, noted a rep, as well as "a host of conceptual sketches, models and writings" created by the artist during their process.

Blade spoke to Mashable about their concept and its challenges.

"It's… important for me to give my own voice," Blade said, "and also be able to make art from my perspective."

Read the full article on Mashable.com.

Visit DafneBlade.com; find Magic Wand online and on Twitter and Instagram.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Happy Mind Debuts 'Mood-and-Arousal' Microdose Tablets

Wellness brand Happy Mind has introduced its new Mood-and-Arousal microdose tablets.

Like a Kitten, JO Partner for Campaign

Pleasure brand Like a Kitten and wellness brand JO have partnered for a marketing campaign.

European Patent Office Board of Appeals Revokes EIS GmbH Patent

The European Patent Office (EPO) Board of Appeals last week ruled in favor of pleasure brand LELO in the company's ongoing dispute with Satisfyer parent company EIS GmbH.

b-Vibe Butt Plug, Anal Beads Named Among GQ's 'Best Anal Toys'

B-Vibe's Triplet Vibrating Anal Beads and Rimming Plug 2 were both named among GQ Magazine's "Best Anal Toys" roundup.

Orion Unveils 6 New Styles From 'Abierta Fina' Line

Orion Wholesale has introduced six new styles from its Abierta Fina collection.

Full Circle Debuts Wand Vibe Collection

Full Circle has introduced new vibrating wands.

Blush Introduces 'Daydream' Dildo From Avant Line

Blush has debuted the Daydream dildo from its Avant Collection.

Oh Collective Debuts 'Date Night Bonbons' Gift Set

Oh Collective has introduced its new Date Night Bonbons gift set.

Honey Play Box Launches AI Companion

Honey Play Box has launched its AI Companion.

Liberator Names Genevieve Lariviere Global Sales Director

Liberator has appointed Genevieve Lariviere as its new global sales director.

Show More