Mashable Profiles Magic Wand's 'Pleasure as Art' Initiative

Mashable Profiles Magic Wand's 'Pleasure as Art' Initiative

NAPA, Calif. — Mashable recently profiled Magic Wand's "Pleasure as Art" initiative and the company's commissioned sculpture by Dafne Blade.

Mashable writer Anna Iovine referred to Blade's art piece as "not only stunning, but evocative of ‘Game of Thrones.’”

Vibratex is the sole North American distributor of the Magic Wand brand.

“The 'Pleasure as Art' contest called on creators to create ‘magic’ with 100 wands that were unsellable, like if they were damaged in transit or defective," Iovine wrote. "Vibratex believed the challenge would illustrate customers' broad and artistic love for the Magic Wand, according to its CEO Ken Herskovitz."

Herskovitz added, "As we reviewed the submissions, the varied interpretations of pleasure and intimacy made it clear that we’d underestimated the power of what we’d started."

The company intends to hold a formal reveal event featuring the final art piece, noted a rep, as well as "a host of conceptual sketches, models and writings" created by the artist during their process.

Blade spoke to Mashable about their concept and its challenges.

"It's… important for me to give my own voice," Blade said, "and also be able to make art from my perspective."

Read the full article on Mashable.com.

Visit DafneBlade.com; find Magic Wand online and on Twitter and Instagram.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Orion Debuts 'Glans Masturbation Cup Trainer' From Rebel Line

Orion Wholesale has released the Glans Masturbation Cup Trainer from its Rebel collection.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Show More