AdultToyMegaStore Podcast 'The Electric Rodeo' Launches 2nd Season

WELLINGTON, New Zealand — “The Electric Rodeo,” an AdultToyMegaStore.com (ATMS) podcast about sex, pleasure, relationships "and everything in-between," has returned for a second season.

Hosted by sex educator Emma Hewitt and produced by Nicole Goodman of Australia’s SoundCartel, the series is designed to "deconstruct sex myths," noted a rep. The second-season launch includes four new episodes on topics that range from squirting and "butt stuff" to STIs and porn with such guests as "current squirting world champion and record-holder" Lola Jean, b-Vibe founder Alicia Sinclair Rosen, The STI Project founder Jenelle Marie Pierce and founder of the "social sex platform" Make Love Not Porn Cindy Gallop.

“This podcast aims to normalize discussion around sex and to frame sex and sexuality as a positive, pleasure-focused activity rather than something that should be shameful. All sexual activities, so long as they are legal, consensual and not causing harm to yourself or others, are normal and healthy. Our goal is to normalize the idea of sex and pleasure as an important part of our health and wellness,” Hewitt said.

“Globally, our sex education is less-than-adequate. It is usually based on narratives of fear about STIs or pregnancy and is widely abstinence-based; so, not exactly ideal. 'The Electric Rodeo' is the sex-ed we wish we had in school,” she continued.  

“We hope to encourage people to think outside the box when it comes to their sex lives and beliefs around sex,” Hewitt stated. “Because sex is normal, messy, pleasurable, intimidating and a hell of a lot of fun.”

More about “The Electric Rodeo” can be found here.

Follow the podcast and ATMS on Twitter.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Vibrating Anal Beads' From 'Anos' Line

Orion Wholesale has introduced the Flexible Anal Beads with Jumping Vibrations from its Anos line.

Liberator Names Lindsay Hargis Manager of Affiliate, Influencer and Strategic Partnerships

Liberator has appointed Lindsay Hargis as its new manager of affiliate, influencer and strategic partnerships.

Hankey's Toys Releases 'Roxas Caelum' Dildo

The Roxas Caelum dildo from Mr. Hankey's Toys has been unveiled.

Ghettoff Founder Nefertiti Mitchell Passes Away

Nefertiti "Neff" Mitchell, founder and CEO of adult retail store Ghettof, has passed away.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Orion Debuts 'Skull Masturbator' From Rebel Line

Orion Wholesale has released the Skull Masturbator from its Rebel collection.

Blush Launches 'UrSelf' Line

Blush has launched its UrSelf line of pleasure products.

Chalovelo Debuts 'MotoX1' Stroker

Pleasure brand Chalovelo has introduced its new MotoX1 Masturbator.

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Show More