AdultToyMegaStore Podcast 'The Electric Rodeo' Launches 2nd Season

WELLINGTON, New Zealand — “The Electric Rodeo,” an AdultToyMegaStore.com (ATMS) podcast about sex, pleasure, relationships "and everything in-between," has returned for a second season.

Hosted by sex educator Emma Hewitt and produced by Nicole Goodman of Australia’s SoundCartel, the series is designed to "deconstruct sex myths," noted a rep. The second-season launch includes four new episodes on topics that range from squirting and "butt stuff" to STIs and porn with such guests as "current squirting world champion and record-holder" Lola Jean, b-Vibe founder Alicia Sinclair Rosen, The STI Project founder Jenelle Marie Pierce and founder of the "social sex platform" Make Love Not Porn Cindy Gallop.

“This podcast aims to normalize discussion around sex and to frame sex and sexuality as a positive, pleasure-focused activity rather than something that should be shameful. All sexual activities, so long as they are legal, consensual and not causing harm to yourself or others, are normal and healthy. Our goal is to normalize the idea of sex and pleasure as an important part of our health and wellness,” Hewitt said.

“Globally, our sex education is less-than-adequate. It is usually based on narratives of fear about STIs or pregnancy and is widely abstinence-based; so, not exactly ideal. 'The Electric Rodeo' is the sex-ed we wish we had in school,” she continued.  

“We hope to encourage people to think outside the box when it comes to their sex lives and beliefs around sex,” Hewitt stated. “Because sex is normal, messy, pleasurable, intimidating and a hell of a lot of fun.”

More about “The Electric Rodeo” can be found here.

Follow the podcast and ATMS on Twitter.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hot Octopuss Debuts 'Jett Turbo' Male Stimulator

Pleasure brand Hot Octopuss has introduced its new Jett Turbo male frenulum stimulator.

Fleshlight, Hentaied Team Up to Launch New Product Line

Fleshlight and Hentaied have partnered to launch the new Fleshlight x Hentaied collection.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new two-function vibrator from its Javida line.

Harry Styles Restocks, Expands 'Pleasing Yourself' Collection

Harry Styles’ pleasure brand Pleasing has restocked its Pleasing Yourself line of double-sided dildos and lube, and added branded apparel.

Kiiroo Introduces New Luxy Dutch Stroker

Kiiroo has debuted the new Luxy Dutch stroker sleeve from its FeelStar line.

Starship Unveils New Executive Team

Starship Enterprises has announced its updated executive leadership team.

CC Wellness Opens New Santa Clarita Facility

JO parent company CC Wellness has opened its new operations and warehouse facility in Santa Clarita.

Svakom Launches New Brand 'Kaotik Labs'

Svakom has launched its new male-focused sextech sister brand, Kaotik Labs.

Pjur Introduces 'SachetCard' Dispenser at Düsseldorf's 'Sex Now' Exhibition

Pjur has introduced its SachetCard dispenser at the Sex Now exhibition at NRW-Forum in Düsseldorf.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released three new styles from its Svenjoyment Bondage line.

Show More