GARDEN CITY, N.J. —Blush has announced an expansion and rebrand of its Wellness collection with a new massager, refreshed packaging and the tagline, "Your Sexual Health Is Defined by You."
"With the Wellness collection, we aim to push forward our mission of creating a sex-positive culture and helping stores promote this important message," Sales Manager Nancy Cosimini said. "Built on quality, inclusivity and positivity, we believe that your body is beautiful, unique and deserving of celebration and pleasure. At Blush, we encourage sex-positive conversations for all people across genders, age groups and sexual orientations, and we want to reframe traditional dialogues to help reduce the stigma and misconceptions that surround sexual health."
"This is why consumers and retailers alike love the Wellness collection, and we are thrilled to take sexual wellness to the next level," Cosimini added.
The latest additions to the Wellness line are the powerful Palm Sense vibe, the G Curve G-spot massager, and the USB-rechargeable Power Vibe featuring 10 vibrating functions. These new designs join the G Wave Vibrator, a seven-function, dual-stimulation vibe with two points of vibration.
Additional products like the Dilator Kit "offer options for cancer patients and anyone looking to support their vaginas with gentle and gradual opening and stretching," said Cosimini. "The Kegel Training Kit was designed to feel good, improve sexual experience and relax pelvic muscles. The line also includes thoughtful touches like the G Wave vibrator’s long handle, which is firm and easy to grip for users with arthritis or hand pain."
Retail training and support tools to equip staff for in-store customer questions, plus new displays, video commercials and signage, are available upon request.
