PENNSAUKEN, N.J. — Williams Trading Co. is now carrying the Gender X product line from Evolved Novelties.
The range of 18 products feature "the power and innovation commonly found from Evolved," noted a rep, "but what sets this collection apart is the lack of gendered language and imagery that would be indicative of a product being for a man or for a woman."
"Gender X is a line that eschews the cisgendered norm for true inclusivity. The lack of gender references on the packaging allows the items within to speak for themselves," the rep continued. "Consumers determine the use of the product without being distracted by pronouns and language that might not fit how they identify. As an added bonus, the gender-neutral packaging allows retailers to merchandise the items in a manner that suits their store and their customers."
Evolved Novelties Executive Sales Director Steve Sav explained how the concept for Gender X came from their own customers.
"When we realized that some people use our G-spot toys for their prostates, and vice versa, we thought, ‘Why not have a line that doesn’t impose any particular application at all?’ People can recognize the shape they want and make their own decision about how they’ll use it," he said. "That’s the key to Gender X."
The range is backed by a five-year warranty and includes an array of shapes, sizes and categories, including wands, "quadruple stimulators," neon clear plugs and strokers as well as kits, remote toys and partner play products.
WTC has created a dedicated digital catalog featuring all of the Gender X items and has featured the range in its weekly new releases catalog.
Testers are also available upon request.
For more information, contact a preferred sales representative at (800) 423-8587 or visit Williams Trading online. For drop shipment and e-commerce support, click here.
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