BERLIN — Womanizer has partnered with Bonnie Strange on a "Badass Mom" special edition of the Premium Eco, available exclusively in Germany.
"With this edition, the two partners want to break down the unrealistic expectations of mothers in today’s society and encourage them to celebrate being women and reclaim their sexuality," noted a Womanizer rep of the collaboration with the model, singer and influencer.
"Thanks to Smart Silence technology, the product is perfect for a 'badass moment' by allowing users to focus on their own needs without worrying that anyone will overhear," the rep said. "Smart Silence ensures that the toy activates only when it makes contact with the skin, and until then, it remains in standby mode to keep the experience discreet."
The Badass Mom special edition also features "a hidden surprise on the inside of the sleeve that is sure to delight all Bonnie Strange fans — an autograph and postcard. Both cards can be easily detached with scissors so that the packaging can continue to be used for storage."
When Strange became a mother three year ago, the rep explained, she made the decision to keep her child out of the public eye. However, members of the public continued to critique and comment on her parenting choices, leading Strange to publicly own being a so-called "bad mom."
"No matter what we do and how we do it, everything is judged nowadays," said Strange. "If we take time for ourselves, we're selfish. If we don't take time for ourselves, we let ourselves go. If we have a career, we're bad mothers. If we stay at home, we are not ambitious enough. If we feel like having sex, it's inappropriate and so on and so forth. This is bullshit."
She added, "We want to encourage all moms and moms-to-be to break away from those ideals and say, 'Fuck. That. I'm a badass mom.'"
Johanna Rief, head of sexual empowerment for Womanizer, noted, "With Bonnie on our side, we have the perfect partner to remind moms that they can be women too. As a staunch vegan and pink lover, Premium Eco is also just the right product for this mission."
View a SFW campaign video on YouTube.
The Badass Mom special edition of the Premium Eco, available only in German-speaking countries, is currently offered in a rose color. It includes Womanizer's patented Pleasure Air tech and the Smart Silence function with 12 intensity levels, a replaceable battery and the two hidden postcards on the inside of the packaging.
The device is made from Biolene and recyclable due to its modular design.
For additional details, contact a preferred WOW Tech rep or contact emeatraining@wowtech.com.
