Dame Debuts 'Tame' Sex Toy Ad Campaign on New York Subway

Dame Debuts 'Tame' Sex Toy Ad Campaign on New York Subway

NEW YORK — Dame Products unveiled today its long-awaited New York subway ad campaign for sex toys, after a years-long legal battle with the Metropolitan Transportation Authority (MTA).

Unlike the 2018 ad proposals that were rejected by the MTA and led to Dame’s lawsuit, on which XBIZ previously reported, the ads unveiled today are “predictably tame” according to a report by real estate and urban design news site Curbed. 

“Now, an abstracted hand is the star of a new, more cerebral campaign that debuts on subway cars across the city today,” wrote Curbed’s Caroline Spivack.

“It’s seen grazing the petals of a flower, caressing the sun and poking into a sensually curved bit of gradient. ‘Get in touch with pleasure,’ the ad copy reads. The images, set in deep-blue and soft orange hues, are tasteful and stylish. They’re still selling sex, but it’s mysterious what the product is, exactly.”

In order for passengers to decode what precisely the abstract ads are for, they would have to “take out a magnifying glass to read the fine print [which reads] ‘At Dame, we believe that feeling good should feel good. That’s why we make products for pleasure.’ But which products? You’ll have to scan that QR code to find out,” Spivack wrote.

Although the MTA had already permitted an ad campaign for erectile dysfunction pills, it originally turned down Dame's ads as promoting a 'sexually oriented business,' prompting Dame to sue for what they claimed to be a violation of "free speech, due process, and equal protection."

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Show More