GARDEN CITY, N.Y. — Blush has announced the launch of a multi-faceted retailer support initiative providing access to signage, QR-code enabled flipbooks for each collection, virtual sex education, a Facebook group exclusively created for the company’s customer base and more.
Blush intends to ensure that "all retailers have access to the marketing assets they need to promote products including video, product descriptions and images," a rep said. "New branded signage boosts product visibility and maximizes sales heading into the holiday shopping season."
Branded window clings, face masks and an array of sales collateral are now available for the Dr. Skin line of dildos.
“Retailers can look forward to easily accessible online training sessions,” the rep added, “including pre-recorded and live assets, virtual trainings, and even sex ed trainings with the company’s in-house sex educator, Tawney Seren.”
Blush Sales Manager Nancy Cosimini explained that “buyers and business owners are busier than ever, and we are committed to making buying, promoting, and selling our products easier than ever.”
“Providing our partners with accessible trainings and all the marketing materials they need to succeed benefits us all,” Cosimini added. “We value our customers’ time and want to ensure that our brand is known for our dedication to working with retailers for everyone’s benefit.”
Earlier this year, Blush revamped its B2B website, streamlining the order process and offering several new features to access product details, specs, and wholesale information.
“Via the 'Guest Brand Folder,' customers can download collateral for any product collection, including images, product details, documents and sell sheets,” the rep said. “Using Salsify, customers can easily find items via keyword or product number."
"Customers can also quickly find bulleted selling features, product descriptions, specs and sizing, pricing and all marketing photos and videos needed to promote each line and product," the rep added. "This is where customers can also export the entire product catalog or full folder of assets with just a couple of clicks.”
To access these tools and view Blush’s newest catalog, retailers can log into their account at BlushLove.com.
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