HOUSTON — Aneros has announced multiple contests throughout November to promote its “Aneros Goes Blue” campaign in support of Prostate & Testicular Cancer Awareness Month.
For brick-and-mortar stores, Aneros has tailored a specially designed promotional kit, including blue decor and point-of-sale items to decorate displays and prostate pleasure sections.
Aneros will also provide incentives to sell their newest creation, the Helix Syn Blue Trident. A portion of every sale of the toy will be donated to Zero — The End of Prostate Cancer.
The store that produces the winning display will receive $1,000 in Aneros products and a pizza party for retail staff. The second- and third-place display winners will receive $500 and $250 in Aneros products, respectively, as well as a pizza party.
Another contest, aimed at e-commerce sites and online retailers, invites contestants to create a banner or Aneros-specific webpage using the campaign’s specific blue color (No. 0071ce, PMS 285C).
Winners will be determined by a panel of web designers; the top design will be awarded $500 in Aneros products with second- and third-place winners receiving $250 and $100, respectively, in company products. Winners will also have their media displayed and website posted on Aneros social media channels to promote their company.
Social media contests will also run throughout the month providing education and trivia on prostate health and related issues.
A rep said the company remains committed to creating greater awareness of prostate cancer and prostate health issues, and to the promotion of charitable organizations like Zero that are "at the forefront of providing education and outreach to those in need."
Director of Sales and Marketing Brent Aldon noted Aneros is "thrilled to be hosting these contests that stretch across the industry."
"We wanted to host a contest not only for the consumers on the social media level, but for the retail staff who are face-to-face with customers, and the online stores as well," he added.
“This ‘Aneros Goes Blue’ campaign is extremely special and important to us,” Aldon said. “We partnered with Zero to bring more awareness and created the Helix Syn Blue Trident to really bring attention to the cause. Hosting these contests also allows us to help retail staff by providing prostate health education material and letting stores and designers use their creativity to bring more awareness to this important cause.”
For more information about the “Aneros Goes Blue” November contests, contact press@aneros.com and follow the company on Twitter.
