WELLINGTON, New Zealand — AdultToyMegaStore.com (ATMS) has announced a partnership with New Zealand period underwear company AWWA to launch "a progressive new campaign," noted a rep, aiming to de-stigmatize period sex and masturbation by raising awareness of the benefits sexual pleasure can have while menstruating.
Through Sunday, October 31, AWWA will offer "a complimentary Share Satisfaction bullet vibrator with every purchase of AWWA period underwear, opening up the pathways to pleasure at any time of the month," the rep explained. "Throughout the week the businesses will be stimulating conversations and sharing information about period sex and masturbation."
ATMS sex educator Emma Hewitt praised the potential benefits of the collaboration.
“We are proud to be partnering with AWWA to help break the stigma around period sex and masturbation by hopefully inspiring and empowering people to explore and connect with their bodies at any time of the month," she said. "It’s healthy to explore sexual pleasure whilst menstruating, whatever that may look like for people, and it can many benefits including alleviating cramps, headaches and releasing feel-good hormones like oxytocin and endorphins, so not only does it feel great, but it has physiological benefits, too.”
AWWA Co-Founder and CEO Michele Wilson explained that "period blood is not something to be whakaama, or ashamed, about."
"At AWWA, our mission is to make every person who menstruates to feel empowered to connect with their cycle, sex during your period can be really fulfilling. People who menstruate will be familiar with PMS cramps, and feeling up-and-down — having sex or giving yourself sexual pleasure on your ikura is really beneficial for both your body and mind. We wanted to shed some light on this topic and to give the gift of sexual pleasure to our AWWA supporters with vibrators from our friends at ATMS."
The ATMS rep explained the collab is "strictly an R18 campaign."
"Those of age will need to consent to receiving a bullet vibrator with their order and verify their age. AWWA and ATMS have ensured that the adult toys will be discreetly packaged in a bag within the AWWA underwear order," the rep said.
Both AWWA and ATMS are advocates of sexual health and wellness.
"AWWA has a regular blog and podcast platform where many discussions are had about period wellness and education. Emma Hewitt is ATMS' sex educator and host of sex-positive podcast 'Electric Rodeo,' which regularly features many kinds of sexual wellness topics," explained the rep.
Click here for additional campaign details; learn more about AWWA here.
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