LOS ANGELES — Australian pleasure brand Vush has announced the Pop Collection, described as a "discreet, compact and fun" product range with a focus on "taking sex toys less seriously."
"Perfectly pairing beauty and pleasure, the Pop Collection blends seamlessly into the contents of any makeup bag with beauty-inspired looks," explained a rep. "This range is a revolutionary addition to the sexual wellness category, encouraging people to feel comfortable and excited to pop their vibrator in their bag and take the fun wherever they go."
Design Manager Louie McNamara noted that Vush is "pushing the boundaries of what your vibrator can look like."
"Our design mission was to create products that were cute, fun, compact and endlessly versatile," he continued. "Their capsule design allows them to be taken on the go, the magnetic charging allows the products to be 100% waterproof and saves sending batteries to landfill and the medical grade silicone means they can be used — and feel great — on any part of the body. The overall beauty-inspired design of the collection acknowledges that not everyone is ready to shout from the rooftops about their vibrators — yet."
The Pop Collection offers "a high-quality and cost-effective option within the existing sex toy category," the rep noted, featuring beauty-fit names such as Gloss Bullet Vibrator ($40 USD), Plump Palm Vibrator ($55 USD), Swish Dual Tip Vibrator ($55 USD) and Shine G-Spot Vibrator ($65 USD).
The collection also includes the Pop Bundle ($185 USD) with all four toys. "You'll be spoiled for choice," said the rep.
General Manager Jess Gomes added "our mission of 'More Self Love' has been at the heart of everything we do — and why shouldn’t self love and self pleasure be fun?"
"We’re changing the game and shifting away from all that seriousness normally associated with the category and injecting a big element of curious and courageous fun," Gomes said. "Our beauty-inspired Pop Collection embodies all the things we love as a brand and empowers our customers to embrace and have fun with their pleasure, everywhere they go. A gorgeous Plump vibe that you would mistake as a beauty blender? A sweet and discreet lip gloss-inspired addition for your makeup bag? Yes, please, and thank you."
Visit VushStimulation.com and follow the brand on Instagram.
