Swiss Navy Teases 'Surprises' for ANME/XBIZ Show

POMPANO BEACH, Fla. — M.D. Science Lab and Swiss Navy have announced they will be “teasing” their new launches in the two-week run-up to the virtual ANME/XBIZ Show running July 12-16.

"While we don’t want to give away any of the secret details on our new launches just yet, I can share that our development team has really raised the bar this time and our sales and marketing team can’t wait to introduce these surprises in our ANME/XBIZ meetings," M.D. Science Lab VP of Sales and Marketing Briana Watkins said

Over the next two weeks leading up to the worldwide virtual expo, the Swiss Navy brand will release clues to their mystery launches on their social media channels and invite guesses at what their new items may be.

“We really wanted to engage the buyer’s and attendees leading up to the show,” explained Watkins. “We know that everyone is excited to see each other’s faces and we wanted to give people some way to have fun over the next couple of weeks. Believe me, the anticipation to see all my industry friends is overwhelming, so it’s been nice to focus on some fun as well.”

The company is encouraging retailers and customers to “be on the lookout for clues on Swiss Navy’s social channels and enjoy some fun for yourselves in this pre-ANME/XBIZ period.”

Visit ANMEXBIZ.com and SwissNavy.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More