Swiss Navy Teases 'Surprises' for ANME/XBIZ Show

POMPANO BEACH, Fla. — M.D. Science Lab and Swiss Navy have announced they will be “teasing” their new launches in the two-week run-up to the virtual ANME/XBIZ Show running July 12-16.

"While we don’t want to give away any of the secret details on our new launches just yet, I can share that our development team has really raised the bar this time and our sales and marketing team can’t wait to introduce these surprises in our ANME/XBIZ meetings," M.D. Science Lab VP of Sales and Marketing Briana Watkins said

Over the next two weeks leading up to the worldwide virtual expo, the Swiss Navy brand will release clues to their mystery launches on their social media channels and invite guesses at what their new items may be.

“We really wanted to engage the buyer’s and attendees leading up to the show,” explained Watkins. “We know that everyone is excited to see each other’s faces and we wanted to give people some way to have fun over the next couple of weeks. Believe me, the anticipation to see all my industry friends is overwhelming, so it’s been nice to focus on some fun as well.”

The company is encouraging retailers and customers to “be on the lookout for clues on Swiss Navy’s social channels and enjoy some fun for yourselves in this pre-ANME/XBIZ period.”

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