NEW YORK — pjur is touting its first window display designed for the Museum of Sex in New York. The window, facing busy Fifth Avenue, is part of a monthlong campaign to normalize the use of lube.
The display is designed around "the distinctive yellow dot and the cult product pjur Original," noted a rep.
Museum of Sex Lead Product Manager Kit Richardson described the chance to showcase pjur as "an exciting opportunity."
"Not only are we telling the world about the wonderful brand — and that they can come to us to purchase pjur — but that lube is an essential to everyone who passes by," she continued. "I admire the way we are able to address the taboo topic of lubrication with the public and in such a stylish and fun way."
The pjur window will be on display through the end of the month; another themed window display from pjur will go up during New York City Pride.
“Seeing pjur Original displayed at the Museum of Sex is another milestone in the history of pjur. The window display gets a lot of attention from by-passers that stop to have a look," pjur Group Founder and CEO Alexander Giebel said.
Visit Museum of Sex online and on Twitter.
Explore PjurLove.com and find the company on Twitter.
