MELBOURNE, Australia — Nascent Australian brand Vush has inked an exclusive distribution agreement with Wholesale Solutions to bring its pleasure products to New Zealand.
"The organizations will work together to break the stigma around female pleasure with beauty-inspired toys that wouldn’t look out of place in any makeup collection," noted a rep.
Vush toys offer varying levels of intensity and vibration patterns and includes beginner-friendly Rose 2, described as "a flexible precision point bullet vibrator," and Majesty 2, which was featured in a video from Cardi B earlier this year. The range is fully waterproof, made of medical-grade silicone and uses magnetic USB charging.
"By putting a beauty-focused lens on everything we do, Vush has set ourselves apart and now sits in a really unique spot in the industry," Vus Senior Business Development Manager Coco Goldberg said. "The Vush mission is all about celebrating self-pleasure, and the introduction of a range designed to change the conversation around sex toys is an exciting addition to the sexual wellness landscape in New Zealand."
"We're excited for New Zealanders to be able to walk into physical stores and see Vush on the shelves," she added.
Wholesale Solutions Business and Product Development Manager Taslim Parsons expressed enthusiasm for the new venture.
"As one of Australasia’s largest adult toy distributor, we want to ensure that global and local brands are represented in New Zealand and we’re so excited about this partnership with Vush. We know that our retailers and their customers will love the range, and we’re looking forward to seeing Vush products take off here and become part of the conversation around sexual wellness and the celebration of self-love," she explained.
"Over the past few years adult toys have become more mainstream," she added. "Self-pleasure is more openly talked about and considered to be an important part of wellbeing, and as a result we’re seeing products from sexual wellness brands like Vush being sold outside of adult retail, which is very exciting as what it represents a shift in perceptions around adult toys and pleasure."
Visit Wholesale Solutions online or email info@wholesalesolutions.co.nz for additional details.
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In related news, the Hustler Hollywood retail chain recently signed an exclusive distro agreement for Vush in the United States.
