BATH, U.K. — To commemorate the 10th anniversary of the bestselling “Fifty Shades of Grey” book series, Lovehoney has created new point-of-sale materials for retailers.
The materials include Fifty Shades of Grey 10th Anniversary cubes, retail packs, gift bags and T-shirts.
The new materials coincide with other notable dates in the world of “Fifty Shades of Grey.” Fans across the world are anticipating the launch of author E.L. James’ new book “Freed,” which is written from Christian Grey’s point of view and will be released on June 1.
Additionally, Grey’s fictional birthday is on June 18.
Lovehoney holds the license to make the official pleasure product merchandise for the book franchise, created in collaboration with James. The line includes several ranges, including new collections to celebrate the books’ 10th birthday this year.
The “Fifty Shades of Grey” official pleasure collection, said a rep, “has been highly in-demand throughout the last year, as 52% of couples admitted becoming more sexually adventurous since the coronavirus pandemic began, according to a recent Lovehoney survey.”
For more information about point-of-sale displays, contact trade@lovehoney.co.uk.
Visit LovehoneyTrade.com and follow the company on Twitter.
