POMPANO BEACH, Fla.— M.D. Science Lab, makers of the Swiss Navy brand, has announced an exclusive partnership with distributor Shots to cover Europe and the United Kingdom.
“We are very much looking forward to [strengthening] this collaboration and extending our relationship,” Shots Purchasing Manager Ard van den Brandhof said.
“Swiss Navy is the perfect example of how a brand should position itself and how to successfully collaborate with their partners," he continued. "It's an incredibly powerful brand, which has only grown stronger with the additions of new lines like Desire, and we look forward to making Swiss Navy the No. 1 lubricant brand.”
Shots Sales Director Hein Schouten said, ”We will give Swiss Navy the high level of service they are accustomed to from Shots by going from store-to-store, both online and offline. We have employed a dedicated team and we will roll out a special sales and marketing plan for this partnership to give our full dedicated attention to the customer. We are looking forward to taking this partnership to the next level.”
“We have been working with the Swiss Navy team, and in particular Briana [Watkins], for a long time,” added Schouten. “Briana and I are a perfect match in terms of sales and marketing strategies. We have the same drive and thoughts about the business, so Swiss Navy and Shots are a perfect combination.”
“Swiss Navy is one of the largest lubricant companies in the world and we are very proud to be their exclusive European partner,” he concluded.
Shots will begin offering Swiss Navy branded products to their distribution network immediately.
Watkins, M.D. Science VP of sales and marketing, said, “Our entire M.D. Science family is so proud of this partnership with Shots. I have a longstanding relationship with the team at Shots, and when we began to consider this opportunity, we realized it would be incredible for both our companies. Joining forces with Shots is another example of how we continually strive to serve our customers all over the globe, and of course, our customers and their end consumers are always in the forefront of our minds.”
Randy Withers, M.D. Science international sales manager, offered, “I'm thrilled with this opportunity and am looking to our teams being able to work closely together to expand Swiss Navy throughout Europe. Shots has the same goals and values as Swiss Navy, so I know our international customers will appreciate us joining forces.”
Shots founder Oscar Heijnen explained that “this is one of the biggest contracts with an American supplier in the history of our company to date. The [main] reason is, of course, the quality of the product, as no one in the world can put together a more beautiful product than Swiss Navy. Repeated market studies have shown that they are No. 1 in the world and of course, any company that holds that title needs to be in the Shots lineup.”
“Shots has 26 years of experience in the adult industry, which has taught us that quality is the most important element of success,” Heijnen continued. “I am very proud of how our Shots crew, led by Hein and Ard, together with the Swiss Navy team, led by Briana and Ralph, have made this collaboration happen.”
Ralph Albrecht, M.D. Science CEO, said, “Both Shots and M.D. Science understand customer commitment and providing the finest service and products. We’ve been fortifying our solid distribution network to seamlessly provide Shots with the high volume of Swiss Navy products that we foresee this incredible partnership will bring. This truly is a merger of world-class brands.”
“I’m extremely proud of Briana, Hein and Ard for creating this unique opportunity and am excited for the future of our partnership,” Albrecht added.
Customers in Europe and the U.K. are encouraged to reach out to their Shots account managers for additional information.
Visit SwissNavy.com and Shots.nl.
