GARDEN CITY, New York — Blush Novelties has announced an expansion of its Gaia line of planet-friendly, body-safe recyclable vibrators with the addition of the Eco Rechargeable Bullet.
The pleasure device is the first rechargeable vibrator from Gaia and is "a game-changing addition to the world’s first eco-friendly sex toy line made of biodegradable plant-based material," noted a rep.
"This eco-conscious rechargeable bullet is splash-proof, features 10 strong vibration functions, and, at 2.75 long x 0.7 wide, is small enough to take anywhere for discreet pleasure on the go," the rep continued. "Like the rest of Gaia, the Eco Rechargeable Bullet is made from body-safe Biofeel Bioplastic and is free of fragrances, phthalates, paraffins and latex."
The rep explained that Biofeel is "a non-petroleum plant-based material that requires less energy and gives off fewer toxic greenhouse gasses during production than standard plastic products. And unlike regular plastics, Biofeel breaks down in the recycling process."
Blush owners, husband-and-wife team Eric Lee and Verna Meng, are "as passionate about living eco-friendly lives as they are about creating high-quality pleasure products, and the pair spent years in pursuit of alternatives to traditional plastic materials," the rep said. "When they discovered the Biofeel eco-friendly recipe, they impacted adult industry history with the Gaia collection."
When Gaia was created, Meng recalled, "there was nothing in the sex toy market that was made with sustainable material."
"Knowing how sexual wellness products have grown to play such an important role in a healthy lifestyle, we wanted to develop a line that can make a difference beyond the bedroom, but also in our beautiful environment," she continued. "We wanted to lead this as an innovation and bring sustainability into the adult toy industry. We are proud of Gaia. They are simple, beautiful, and powerful — but also say we care."
Blush Novelties Sales Manager Nancy Cosimini said Gaia was initially created with six items in two styles: three slim lines and three mini bullets. Sales have "doubled each year since 2018" and the Gaia Bullet is now a top-10 Blush Novelties item.
"It has been exciting to watch the demand and growth of Gaia," Cosimini said. "Intimacy products are all about giving people an opportunity to live and enjoy a healthy lifestyle. Sexual pleasure is a right of the body and meant to be enjoyed, and intimacy products help that happen. Being able to offer products that bring people pleasure and are also better for the environment makes us feel amazing as a company. The wonderful thing about Gaia is that while being eco-friendly, they absolutely perform. When people turn on a Gaia item, I love watching their faces. They are always pleasantly surprised! Our little bullets make a big impression."
The Eco Rechargeable Bullet has a wholesale price of $9.99 and is currently available in Lilac. Versions in coral and aqua colors, as well as attachments to enhance the product's versatility, are forthcoming.
Visit BlushNovelties.com for additional details and follow the company on Twitter.
