BARCELONA — ExoClick has released “The Ultimate Guide to Dating,” aimed at affiliates advertisers who are looking to market dating offers.
Available as a downloadable PDF, the guide is “packed with network business intelligence statistics, ad format CTRs, ideas for clickable creatives, optimization techniques and tips from dating industry experts,” a rep explained.
Head of Communication Giles Hirst commented, “ExoClick's ‘Ultimate Guide to Dating’ is filled with creative and optimization tips from dating industry experts to help advertisers find the right traffic source, right ad formats and right approach to generate significant revenues for their dating offers.”
“The guide is designed to help both newbies and mid to experienced advertisers maximize the effectiveness of their budgets,” said Hirst.
“Monetizing dating offers is big business because connecting with others is a basic human need, whether it is for friendship to a romantic hook up, to finding true love,” he added. “During the pandemic, the dating vertical has shown exceptional growth because of its ability to introduce people who can then go on to date virtually. This has opened up additional opportunities for advertisers to convert their dating offers.”
“The Ultimate Guide to Dating” can be downloaded here.
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