CHICAGO — ZALO USA appeared in a Forbes.com article published yesterday titled “How One Sex Tech Brand Utilizes Swarovski Crystals, Gold Accents to Fight Masturbation Stigma,” written by Jackie Bryant.
To read the article in full, click here.
In the article, Bryant discusses how the pandemic has inspired a need to indulge among consumers — including when it comes sexual pleasure.
Peter Ovsonka, president and CEO of ZALO USA, told Forbes, “There’s been a growing awareness surrounding self-care, which we’ve seen is helping consumers to overcome shame and stigma around masturbation and pleasure. As this intimate form of self-care becomes more widely accepted, so does treating oneself to a luxury pleasure product that caters to individual desires.”
Highlighting ZALO’s engineering and proprietary tech such as PulseWave and PowerThrust technology, the article also introduces ZALO’s latest addition to its Legend Series: Bess is a clitoral vibrator that uses DirectPower vibration transmission technology.
“In addition to tech, they are also just nice to look at,” Bryant writes. “ZALO indulges in opulent aesthetics and includes details like gold plating, jewelry-grade enamel details, Swarovski crystals and silky food-grade silicone. Taking the luxury concept a step further, Zalo features collections called ‘Legend' and ‘Versailles,’ with product names like ‘Queen,’ ‘Hero,’ ‘Marie’ and ‘Confidence.’”
The article also features feedback from erotic educator Taylor Sparks, who says she recently added ZALO’s lineup to her online shop.
“ZALO has taken a simple masturbation toy and used design elements such as gold and crystals to make it less intimidating by giving it a touch of luxury,” Sparks told Forbes. “Some masturbation toys that look very phallic in nature can trigger thoughts of shame because ‘good girls’ don’t masturbate or seek to pleasure themselves.”
Sparks said that ZALO is helping consumers embrace sexual wellness.
“'If it looks beautiful and luxurious, then it can’t be wrong,'" she says. “It works for some who may be still struggling with the sexual shame brought on by religion or culture.”
For more information about ZALO, visit ZALOUSA.com.
