FERNDALE, Mich. — Nalpac has unveiled its brand-new logo on the cover of the the company's 2021 Spring Catalog.
"Since an ownership change in 2017, Steve and Andy Craig have taken Nalpac and reenergized the company bringing a new spark and progressive perspective to the adult distribution model," noted a rep. "Nalpac's new logo reflects that vision and will now be visible throughout all of the company's marketing and branding moving forward."
The logo redesign, CEO Steve Craig explained, marks the company's "monumental 50th anniversary while capturing the essence of our transformation these last few years and into the future."
"Its appearance is modern, streamlined and effective. The new brandmark repurposes elements of the original but conveys fluid and efficient movement between points A and B, symbolic of our role as a distributor," he continued. "The font alludes to our investment in technology, both customer-facing and internally. We're taking a holistic approach to improving every aspect of the organization for our customers. Our new logo is one element of that larger picture."
The unveiling heralds a series of changes Nalpac will roll out this year.
In the meantime, the 2021 Spring Catalog runs 72 pages and showcases a variety of leading manufacturers, among them Blush Novelties, COTR, Dame Products, Doc Johnson, Evolved Novelties, Femme Funn, LELO, M.D. Science Lab, Nasstoys, NS Novelties, Pipedream Products, Shots, SI Novelties, Swiss Navy, System JO, Wicked Sensual Care, WOW Tech and more.
"Our catalogs are increasing in popularity due to their ability to inspire, as well as sell, so in Nalpac's 2021 Spring Catalog, we explored the theme 'Love in the Time of Covid,'" Director of Marketing and Strategic Partnership Phoebe Grott explained. "The pages highlight product trends and customer demand for specific price points and functionality. This edition also features more Nalpac original images and our classic 'Match-Ups' page with tips on products that pair well."
The print edition has been mailed out; view the digital edition here.
Sales Manager Kelsey Harris noted the team is "excited to share our new logo, new products and some insider information on what trends our sales team is seeing. This catalog features a ton of new and highly requested products from so many of our amazing vendor partners. Retailers will be able to see a wide array of items which speak to the current demands."
For more information, contact a preferred sales rep; new customers may email sales@nalpac.com.
Visit the company's B2B portal at Nalpac.com.
