Satisfyer Launches 'International Women's Day' Campaign

Satisfyer Launches 'International Women's Day' Campaign

NEW YORK — Today, Satisfyer announced the launch of an Instagram campaign celebrating International Women’s Day (IWD), to run from March 8-14.

As part of the promo, the company is using the hashtag #ChoosetoChallenge and calling upon users across the world to add their own words to the statement “Sexual freedom empowers me to...”

All statements tagged with @satisfyercom will be collected, anonymized and uploaded and, according to Satisfyer, will serve as a platform to showcase the diversity of individuals who “embrace their own sexuality as an important step towards a fulfilling lifestyle.”

The company also is tapping into a range of influencers and activists in the Czech Republic, Germany, Spain, France, Poland, Portugal, and the U.S.

Supporting Satisfyer’s IWD campaign is content creator and sex-positive influencer Ellie Tyrell who told Satisfyer, “Sexual freedom empowers me to be unapologetically myself. For too long women have been told what sexy should look like... and how sex should be. Sexual freedom means I can explore sex by myself, on my terms, and discover exactly what I like without fear of embarrassment and judgment. The result? A whole lot more self love and self-acceptance.“

According to the company, the campaign builds upon the Satisfyer’s goal to celebrate human sexuality and empower individuals.

“Women are often criticized for embracing their bold, dynamic sexuality — the standards set by society are not serving the individual,” said Megwyn White, director of education at Satisfyer and certified clinical sexologist. "Unrealistic beauty standards are embedded into the minds of women, until they rebel with self-love and radical expression of their own sensuality.”

Satisfyer has initiated a call to action with an illustration by U.K. artist Hazel Mead.

“The picture shows multicultural silhouettes in a self-pleasuring moment, underscoring the importance of saying a natural 'Yes!' to yourself, releasing tension and embracing the empowering potential of female sexuality,” the company said. “In turn, the illustration is aligned with one of the Satisfyer brand values — ‘sexual health is for everyone, regardless of their sexual identity, socioeconomic background, age or gender.’”

According to White, Mead’s picture evokes the primal energy and freedom that people should enjoy in the middle of an orgasm. She says that this is precisely what Satisfyer would like to express in the picture: “Say 'Yes' to yourself and to your needs. Gain confidence by accepting yourself. Enjoy the energy of your voice and body and wave goodbye to taught systems that restricted you.”

For more information about Satisfyer’s IWD initiative, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More