Satisfyer Launches 'International Women's Day' Campaign

Satisfyer Launches 'International Women's Day' Campaign

NEW YORK — Today, Satisfyer announced the launch of an Instagram campaign celebrating International Women’s Day (IWD), to run from March 8-14.

As part of the promo, the company is using the hashtag #ChoosetoChallenge and calling upon users across the world to add their own words to the statement “Sexual freedom empowers me to...”

All statements tagged with @satisfyercom will be collected, anonymized and uploaded and, according to Satisfyer, will serve as a platform to showcase the diversity of individuals who “embrace their own sexuality as an important step towards a fulfilling lifestyle.”

The company also is tapping into a range of influencers and activists in the Czech Republic, Germany, Spain, France, Poland, Portugal, and the U.S.

Supporting Satisfyer’s IWD campaign is content creator and sex-positive influencer Ellie Tyrell who told Satisfyer, “Sexual freedom empowers me to be unapologetically myself. For too long women have been told what sexy should look like... and how sex should be. Sexual freedom means I can explore sex by myself, on my terms, and discover exactly what I like without fear of embarrassment and judgment. The result? A whole lot more self love and self-acceptance.“

According to the company, the campaign builds upon the Satisfyer’s goal to celebrate human sexuality and empower individuals.

“Women are often criticized for embracing their bold, dynamic sexuality — the standards set by society are not serving the individual,” said Megwyn White, director of education at Satisfyer and certified clinical sexologist. "Unrealistic beauty standards are embedded into the minds of women, until they rebel with self-love and radical expression of their own sensuality.”

Satisfyer has initiated a call to action with an illustration by U.K. artist Hazel Mead.

“The picture shows multicultural silhouettes in a self-pleasuring moment, underscoring the importance of saying a natural 'Yes!' to yourself, releasing tension and embracing the empowering potential of female sexuality,” the company said. “In turn, the illustration is aligned with one of the Satisfyer brand values — ‘sexual health is for everyone, regardless of their sexual identity, socioeconomic background, age or gender.’”

According to White, Mead’s picture evokes the primal energy and freedom that people should enjoy in the middle of an orgasm. She says that this is precisely what Satisfyer would like to express in the picture: “Say 'Yes' to yourself and to your needs. Gain confidence by accepting yourself. Enjoy the energy of your voice and body and wave goodbye to taught systems that restricted you.”

For more information about Satisfyer’s IWD initiative, click here.


Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Aneros Is...' Global Marketing Campaign Launches

Aneros is rolling out a three-month long global marketing campaign, “Aneros Is," to help educate and inform consumers about its history.

Screaming O Debuts Rechargeable Bullets

Screaming O has introduced a new collection of rechargeable bullet vibrators.

Magic Silk Releases 'Daisy' Line

Magic Silk has introduced its new Daisy line of lingerie from its Exposed collection.

Nasstoys Launches STI Awareness Social Media Campaign

Nasstoys has launched a social media initiative focusing on sexual health and wellness to mark STI Awareness Month.

Liberator Releases 'Ibiza' Collection

Liberator has unveiled its Ibiza collection of sex-positioning shapes.

ElectraStim Adds Charlotte Fowler to Sales Team

Cyrex has tapped Charlotte Fowler to join its ElectraStim sales team.

Atlanta Authorities Renew Attack on Adult Boutique Tokyo Valentino

The saga of beleaguered Georgia adult boutique Tokyo Valentino continues with a renewed attempt by authorities to shut down another of its locations.

Lucom USA Partners With 'The Goat' Enhancement Strip

Lucom USA has teamed up with enhancement strip brand The Goat as master distribution partner and selling arm for its products.

Eye of Love Candles Featured at 'Patti Stanger: The Matchmaker' Launch Party

Eye of Love's pheromone candles were featured this week at the New York launch party for the CW reality show "Patti Stanger: The Matchmaker."

Tonga Expands Dreamtoys Startroopers Collection

Tonga has added six anal stimulation toys to its space-themed Dreamtoys Startroopers collection.

Show More