NEW YORK — Today, Satisfyer announced the launch of an Instagram campaign celebrating International Women’s Day (IWD), to run from March 8-14.
As part of the promo, the company is using the hashtag #ChoosetoChallenge and calling upon users across the world to add their own words to the statement “Sexual freedom empowers me to...”
All statements tagged with @satisfyercom will be collected, anonymized and uploaded and, according to Satisfyer, will serve as a platform to showcase the diversity of individuals who “embrace their own sexuality as an important step towards a fulfilling lifestyle.”
The company also is tapping into a range of influencers and activists in the Czech Republic, Germany, Spain, France, Poland, Portugal, and the U.S.
Supporting Satisfyer’s IWD campaign is content creator and sex-positive influencer Ellie Tyrell who told Satisfyer, “Sexual freedom empowers me to be unapologetically myself. For too long women have been told what sexy should look like... and how sex should be. Sexual freedom means I can explore sex by myself, on my terms, and discover exactly what I like without fear of embarrassment and judgment. The result? A whole lot more self love and self-acceptance.“
According to the company, the campaign builds upon the Satisfyer’s goal to celebrate human sexuality and empower individuals.
“Women are often criticized for embracing their bold, dynamic sexuality — the standards set by society are not serving the individual,” said Megwyn White, director of education at Satisfyer and certified clinical sexologist. "Unrealistic beauty standards are embedded into the minds of women, until they rebel with self-love and radical expression of their own sensuality.”
Satisfyer has initiated a call to action with an illustration by U.K. artist Hazel Mead.
“The picture shows multicultural silhouettes in a self-pleasuring moment, underscoring the importance of saying a natural 'Yes!' to yourself, releasing tension and embracing the empowering potential of female sexuality,” the company said. “In turn, the illustration is aligned with one of the Satisfyer brand values — ‘sexual health is for everyone, regardless of their sexual identity, socioeconomic background, age or gender.’”
According to White, Mead’s picture evokes the primal energy and freedom that people should enjoy in the middle of an orgasm. She says that this is precisely what Satisfyer would like to express in the picture: “Say 'Yes' to yourself and to your needs. Gain confidence by accepting yourself. Enjoy the energy of your voice and body and wave goodbye to taught systems that restricted you.”
For more information about Satisfyer’s IWD initiative, click here.
