LOS ANGELES — System JO is rolling out Xtra Silky, described as the company's "newest and thinnest" silicone lubricant and designed to supplement the body's natural lubrication.
"Xtra Silky enhances the pleasures of intimacy by helping to reduce friction and empower couples' intimate creativity," the rep said. "This is really the perfect blend of pharmaceutical and flirty; a fantastic product designed with safety in mind, but ideal for other exciting adventures like an erotic couples massage."
A rep described the formulation as "incredibly long-lasting" with Vitamin E for "optimal moisturization that hydrates and protects" and "just three simple, high-quality ingredients. No preservatives, fragrances or siloxanes."
The lube is available in 1oz, 2oz and 4oz sizes.
"System JO Xtra Silky exudes premium [quality], innovation and confidence. Xtra Silky is 510(k)-certified, and we offer a 100% satisfaction guarantee," U.S. National Sales Director for System JO and CC Wellness Brian Woolard said.
"We are proud to launch it as System JO’s newest line," he added.
Find System JO online and on Twitter.
In related news, the company has partnered with Williams Trading University (WTU) on a new training module titled "Lubricants & FDA Formulations" on the platform's new Sexual Health & Wellness channel.
