READING, England — Concept to Consumer (CtoC) has launched as a collective of sexual wellness and sextech global business experts who offer their insight, knowledge and services with the aim of helping its clientele of adult businesses expand.
CtoC’s in-house experts can provide guidance on branding, marketing, product and packaging design, engineering, logistics and fulfillment, as well as cutting-edge technology and patents.
Co-founder and CEO, Gary Ayckbourn said, “We wanted to be able to provide a wider range of services and opportunities to businesses already in the industry and have those services available from people who understand how unique and wonderful our market is, because they have lived it, work in it and know the global dynamics of it.”
A rep explained the collective brings together a team of industry professionals with established and successful businesses within the adult market worldwide; its founders have over 150 years of experience and expertise.
“With the expansion of adult products outside our traditional market, we run the risk of being left behind or left out completely,” Ayckbourn said. “We wanted to create this collective of people within the adult industry to ensure we have a voice and that if mainstream brands want to explore the possibilities, they are talking to people who come from the business. For example, if they want a sexologist, I would much rather it was someone like Dr. Sunny Rogers, who has been in the business for over 25 years, knows it inside-out and will represent us properly."
"If we can have a voice and a central point for us to work together, we can be stronger than ever and define the future of the industry, like we have shaped its past and present," he added.
For more information, email hello@ctoccollective.com or visit CtoCCollective.com.
