WELLINGTON, New Zealand — AdultToyMegastore.co.nz (ATMS) will give away free Mini Bullet vibes to local customers who order a double pizza from Hell Pizza online Friday through Sunday, while supplies last.
Wellington-based Hell Pizza was established in 1996 and has grown to become one of New Zealand's "most infamous and well-known brands," a rep explained. "With 76 franchises throughout New Zealand and more than 1,100 staff, it produces more than 75,000 free-range pizzas every week. With a focus on quality, it offers Kiwi consumers an ethical option in convenience foods."
The company supports a range of causes — including the New Zealand Book Awards, and IHC's Project Active — as "an active member of the communities in which it operates," noted the rep.
ATMS conducted a survey in 2020 and discoverered "nearly half of New Zealanders have purchased a toy from an adult store," said the rep. "They are more likely to be women, but not by much — 41% of New Zealand men have bought sex toys, and 45% of New Zealand women have shopped at an adult store."
With more people stuck at home, the new campaign was designed to be a fun and lighthearted, strictly adults-only way to celebrate the moden Day of Love.
Adults will be asked to verify their age before opting into the pizza giveaway; the Mini Bullets will be discreetly packaged and sealed with an R18 sticker. "Using targeted digital advertising, Hell Pizza has been able to carefully select media channels and target adults to minimize the risk of the R18 campaign reaching minors," the rep noted.
"We're in a new era for adult toys," ATMS Owner Nicola Relph said.
"I've been in this business for more than a decade, and I've never seen a time where people are so open about their sex lives and excited to try new things. I'm thrilled that toys are mainstream now and people can have mature conversations about sex and sexuality," Relph added.
Visit ATMS online and on Twitter.
Give your partner something to really moan about this Valentine’s Day w/ a FREE Adulttoymegastore Bullet Vibe with a Double Pizza purchase at @HELLpizza666
— Adulttoymegastore (@loveatms) February 8, 2021
Offer valid from 12th – 14th February 2021 or while stocks last. Strictly R18 only. One per customer, per order, per day. pic.twitter.com/wCfAQ5DVMF
